Doha Marketing Services Company WLL (Domasco) is well-known and well-respected in Qatar – and there are many reasons why. Its businesses have been here for so many years, since 1965 in fact. That means serving the ‘Qatari market’, which, in human terms, actually means serving and fulfilling the needs and desires of a wide section of the millions of people who have lived in Qatar – from many different backgrounds – with honesty and integrity for over 50 years. Customers also include blue-chip international companies, local business houses and high net worth individuals.

Faisal Sharif Domasco Honda Volvo
Faisal Sharif, Managing-Director of Domasco

Domasco is one of the largest participants in the automobile sector, and perhaps its most prominent brand is the Honda Motor Company. In fact, Honda was one of the founding businesses of Domasco, back in 1965, although Honda was then better known for its motorcycles. And it’s a remarkable fact that Honda – 50 years later – is still the leader worldwide in motorcycles, and with Marc Marquez, Honda once again were champions of MotoGP in 2018.

Marc Marquez Honda Repsol DOMASCO team
Honda Repsol’s Marc Marquez with the DOMASCO Team

Honda also holds a strong position in the car market, both locally and globally. Everybody knows the qualities of the Accord, Civic and CR-V, and these are all worldwide winners. People everywhere appreciate quality at a competitive price, and Honda, with the new technology ‘Honda Sensing’ features, is keeping right up with trends to provide ever more security and driver assistance.

Domasco Showroom Manager
Mohamed Abo Bakr, Honda Showroom Manager

Domasco, from the same location on Khalifa Street, supports Volvo car sales and, from a dedicated showroom on Salwa Road, the up-and-coming Chinese brand GAC – Guangzhou Motor Company, one of the biggest in China. Backed by the financial resources of Geely Motors, Volvo had its best-ever year in 2018 with over 600,000 cars sold. As for GAC, the brand is, incredibly, doubling its sales every year.

DOMASCO Showroom Interior
The large, light, modern and spacious showroom

Domasco also sells Volvo Trucks and Volvo Buses in Qatar, plus another bus brand, Volare from Brasil.

To keep the vast and increasing fleet on the move, there are Quick Service facilities on Salwa Road and Al Shamal Road and in Al Khor, plus body shop, repair, spare parts and servicing facilities on both Street 10 and Street 43 in the Industrial Area.

People talk about current challenges but there have always been challenges, every year, both locally and globally; meanwhile Domasco has kept growing, has been profitable every single year and now provides employment for about 400 core professionals.

DOMASCO friendly and informative staff
DOMASCO’s friendly and informative staff

Domasco is not relaxing in 2019. Honda and Volvo are increasing market share and are strong in future technology; all brands will continue to announce new models and refreshes. They are all getting smarter and may soon significantly change the way we live our lives. Interesting times!

For more details, there’s a website to explore:

Author: Terry Sutcliffe

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