On 28 March from 8:30 pm to 9:30 pm, Marsa Malaz Kempinski, The Pearl – Doha, has embraced, one more time, the Earth Hour activation at its fullest and it turned off the lights throughout the entire hotel, building façade and beach area, allowing the island to go dark for 60 minutes.
Starting as a symbolic lights out event in 2007, Earth Hour has grown to become a true mass movement exemplifying the power of people in driving meaningful changes. Earth Hour 2020 draws attention to the immediate need for halting nature and biodiversity loss for our health and the well-being of our and the future generations. This year the World has faced Earth Hour in exceptional circumstances with countries around the world experiencing a health and economic crisis with the outbreak of the novel Coronavirus COVID-19. In light of the uneasy situation, the Earth Hour global organising team has recommended all individuals to take part in Earth Hour organising events only digitally.
Earth Hour marks a pivotal opportunity for civil society members and all citizens to demonstrate the need for a new partnership between nature and people.
On this regards and to express solidarity with the global movement, on 28 March, the state of Qatar and almost all government and private entities turned off non-essential lights resolving to address sustainability-related issues threatening our planet.