Musgrave, the leading retail, wholesale and food service company in Ireland, announced the launch of its first international Centra store in Doha as part of its major expansion in the Middle East.

The new store is owned and operated by Saleh Al Hamad Al Mana Group under a franchising agreement.

Unique concept: Centra

The new Centra outlet, which is located in Doha, represents a unique concept with over 500 sqm devoted to food service and just a small portion of the store’s footprint utilised for supermarket space. The impressive outlet includes a range of Musgrave’s innovative food sub-brands and concessions, with a large Frank & Honest coffee shop on site alongside Caramico pizza, Moo’d ice-cream, Green Kitchen fresh food to-go and Freshly Baked offerings.

Musgrave CEO Noel Keeley said they are very pleased to launch the first Centra store in Qatar alongside their franchise partners, Saleh Al Hamad Al Mana Group. He said that the move represents yet another important milestone for the business as Musgrave continues to strategically expand its presence in the Middle East.

As one of Ireland’s most trusted brands, Keeley said they want to share their quality and award-winning products with partners across the world. He said that they are also proud to be able to offer franchise models of their market-leading convenience brands for global markets.

As Ireland’s leading provider of food retail and wholesale brands, Musgrave offers a unique combination of scale, robust supply chain and logistics expertise, skills in running food sub-brands and concessions combined with a passion for quality Irish produce.

Saleh Al Hamad Al Mana Group Chairman Hisham Al-Mana said they are delighted to partner with Musgrave to bring the first Centra store to Qatar. He said that the Middle East has a large Irish expat community, and that demand for European brands is also significant.

We are confident that the market leading convenience offering that Centra and the Musgrave brands bring will be highly desirable to the attractive Qatari market.

Al-Mana added that they look forward to working alongside Musgrave over the coming years.

The new Centra store is located in Lusail City.

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