MotoGP™ recently held and broadcast a world first: a Virtual Race.
With the likes of Marc Marquez (Repsol Honda Team), Fabio Quartararo (Petronas Yamaha SRT) and Maverick Viñales (Monster Energy Yamaha MotoGP) lining up against each other and a stellar cast of rivals from the MotoGP™ grid, the event was raced around Mugello and broadcast on 29 March.
Feedback from the MotoGP™ community, fans, partners and more has been unprecedented. Twenty-eight broadcast partners showed the event, with giants of sports broadcasting beaming the race to audiences around the world.
Across Europe, partners such as Sky Italy, Canal+ in France, DAZN (in Spain, Italy and DACHS), BT Sport in the UK, Servus in Austria and Germany, and many more showed the event, with the Americas receiving coverage thanks to NBC in the US and ESPN in Latin America. Fans further east could enjoy coverage from partners including Motorsport TV Russia, Eurosport India and Fox Asia, with fans Down Under covered by Fox Australia and TEN. SuperSport also broadcast the event in South Africa, meaning the MotoGP™ Virtual Race reached every inhabited continent on Earth!
Reach was also incredible across social media and online. Four hundred pieces of digital content were created around the event – including the full broadcast – for a total of 60 million impressions and more than 13 million video views, including three million views of the race itself. In addition, more than 2.5 million interactions were made with content related to the Virtual Race as fans flocked to weigh in! In total, that all adds up to seven million minutes of Virtual Race content that were viewed – the equivalent of 13 years non-stop.
Fans won’t have to wait quite that long for more, however. This Sunday, 12 April, Virtual Race 2 will be broadcast, once again going live at 3 pm (GMT +2). Some competitors will be returning and some fresh faces are also slated to take part – guaranteeing another rollercoaster showdown as this time, they take on the Red Bull Ring in Austria.
Now, all that remains in to get in gear for Virtual Race 2 – and catch up on anything you missed from the first edition. Stay tune for more, with the line-up reveal getting closer and closer!
Visit motogp.com for updates and more information on MotoGP™ races.