The new LaLiga-themed sports hub concept has arrived, offering a multi-sensory experiential space, combining a distinctive dining experience with immersive leisure, equipped with the latest technology and multiple screens to follow live sports

LaLiga, the organiser of Spain’s world-famous football league, has opened a new hospitality sports concept in the heart of Doha: LaLiga TwentyNine’s. The new venture is in partnership with Alfardan Hospitality – a subsidiary of Alfardan Group

This unique, innovative and multi-sensory experiential space offers gastronomy, fun, sports, and technology, is located on the 61st and 62nd floor of Kempinski Residences & Suites, Doha, with a breathtaking panoramic view of West Bay. Alongside LaLiga TwentyNine’s PortAventura and LaLiga TwentyNine’s Madrid, LaLigaTwentyNine’s Doha is the latest addition to the LaLiga TwentyNine’s family and the first in the region.

Alfardan Group President and CEO Omar Hussain Alfardan said that the opening of LaLiga TwentyNine’s comes as a perfect new addition to the world-class food and beverage, and entertainment offerings of Alfardan Hospitality, and timely as Qatar proudly hosts the largest and most coveted sports event in the world.

We continuously strive to deliver the most exclusive to Qatar and the region.

LaLiga Executive Director Óscar Mayo said that the opening of the remarkable concept in the heart of Doha with Alfardan Hospitality is a huge step to reach thousands of fans and tourists travelling through the city. He said that LaLiga TwentyNine’s will mark a turning point in the world of entertainment.

We are combining leisure, sports and gastronomy to offer fans in the Middle East and the world a first-of-its-kind experience. The key will be the unique experiences that will be on offer in this reimagined sports hub.

Chef Dani García, a 3-star Michelin chef from Spain, and one of the most highly acclaimed Andalusian chefs in the world will head the kitchen. The menu includes over 30 different dishes, inspired by Chef García’s hometown and his love for football.

 

It features LaLiga-themed dishes such as ElGranDerbi in one snack and Eat ElClasico everyday. The menu consists of an array of dishes from blistered padron peppers, classic Spanish omelettes, crispy calamari with a hint of garlic oil and a wide selection of the finest mouthwatering desserts.

Chef Dani Garcia said he is extremely excited that both Alfardan Hospitality and LaLiga have entrusted them to create the menu for this project.

We have tried to give it that sports hub touch, but with a Spanish soul that both we and LaLiga share, I think it is the beginning of an agreement that will evolve over time and where we intend to personalise it, creating specific dishes and proposals for significant matches such as derbies or classicos.

This new approach to the traditional sports hub will promote LaLiga and its clubs in the Middle East and will allow sports fans to experience a full range of sports in time for the biggest event of the year.

Gastronomy and sports

LaLiga TwentyNine’s takes its name from 1929, the year that LaLiga was created. It combines gastronomy, entertainment, football and other sports in a unique and interactive environment, with technology playing a key role.

Tourists and fans can now enjoy a fresh, fun and traditional Spanish local experience with all the excitement that comes with it. The concept is equipped with multiple screens where guests can follow live all their favourite sports games and competitions.

The restaurant also has exposition spaces with LaLiga Santander shirts and memorabilia. It has a grandstand section where people can sit as a group to watch the best sports in the world and enjoy the other activations.

eSports lovers can also enter the eLaLiga zone, where they can challenge other players and enjoy EA SPORTS FIFA23.

Beyond enjoying ElClasico or the derbies of LaLiga Santander, the space will be open 365 days a year and will provide exclusive offers to fans, helping them to make LaLiga TwentyNine’s a regular meeting point.

Fine dining experience for all tastes

The restaurant benefits from the experience and expertise of Alfardan Hospitality, a pioneer in the hospitality sector with a broad culinary offering that caters to all tastes and audiences. Alfardan Hospitality is committed to delivering best-in-class products and services to ensure the ultimate possible experience and unparalleled excellence for customers while abiding by international standards and best practices within its target markets.


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