New Mazzraty Dairy Range Debuts at 8th AgriteQ Exhibition
The National Group for Agriculture and Animal Products is launching its new Mazzraty dairy range, which includes fresh milk and labneh, at AgriteQ, the 8th Qatar International Agricultural and Environment Exhibition, ongoing until 27 March at the Doha Exhibition and Convention Centre.
The National Group for Agriculture and Animal Products is a subsidiary of Al Mana International Holding Group.
Mazzraty fresh dairy range
The Mazzraty fresh dairy range marks a major step in the company’s strategy of diversifying its product portfolio through innovation, geographical expansion, and organic growth, in line with the company’s vision of fulfilling local market demand for a healthy natural product, as well as contribute to Qatar’s food security. They also provide a large number of other products such as poultry, organic honey, dates, fodder, and organic fertilisers.
Al Mana International Holding Executive Director Abdulrahman Al Mana said that this new product development follows their acquisition of the entire equity of Ghadeer Dairy Production Company.
It is in line with our vision to create an integrated and pioneering Qatar entity in the field of animal, dairy, poultry and vegetable production as well as dates, organic honey, fodder and organic fertilisers.
He added that the strategy arises out of their desire to achieve national food self-sufficiency and security, to further contribute to enhancing their role in the development of the national economy and to provide a distinguished level of service to customers, in line with Qatar National Vision 2030.
Mazzraty dairy products will be made from source ingredients from centralised farms and processed to the highest quality standards in world-class, state-of-the-art plants where production is free from human interaction, creating 100% natural product ranges without any chemicals or antibiotics.
Made in Qatar
Al Mana International Holding Business Development Manager Saad Al Mana said they are confident that the ‘Made in Qatar’ range will be warmly welcomed by the local market.
Mazzraty operates a fully environment-friendly production cycle using a variety of facilities to achieve 0% unused bi-product, facilities and materials. They utilise a water treatment facility and use organic fertiliser to help keep their projects free of any negative environmental impact.
The company aims to raise local environmental awareness and encourage the Qatar community to play a positive role in sustainability and contribute to containing climate change.
Visit mazzraty.com for more information about the company.
Check out Marhaba’s FREE e-Guides for everything you need to know about Qatar.