NextFairs and Omanexpo announced their collaboration after the recent signing of a Memorandum of Understanding (MoU) to jointly organise high-profile and highly targeted trade exhibitions and conferences in the Middle East and North Africa (MENA) region.
NeXTfairs is Qatar’s leading event organiser, recognised as a market leader, providing integrated business solutions across sectors with 15 years of in-depth market knowledge of the MENA region. Omanexpo is the pioneer and biggest international trade show organiser in Oman with more than 30 years of organising internationally-certified events that cover key industries in the sultanate.
NeXTfairs and Omanexpo agreed to form a strategic alliance following both their objectives to provide companies with more dynamic platforms that will adapt evolving global trends, practices and technologies and exponentially grow their businesses.
The exhibitions industry is continuously transforming and as business models are changing, trends are emerging and formats are converging. This necessitates the need for new and deeper collaboration and international partnerships that will promote stronger growth markets.
According to Rawad Sleem, General Manager and co-founder of NeXTfairs, they see a potentially strong partnership with Omanexpo.
This is where the value of providing business intelligence and processes comes to fore. It is our pleasure to partner with Omanexpo to provide platforms of growth for the exhibition and conference sector in Qatar and other countries, and fulfil the needs of an ever-changing event landscape.’
The first planned exhibition, which will be announced soon, will provide an ideal platform for exhibitors and buyers to enter into deals, network amongst each other and contribute to the development of the economy. This will make it possible for SMEs and entrepreneurs to review the best solutions and products and discuss new trends to promote the exhibition industry and put Qatar on the international map of specialised professional exhibitions.
Ashley Roberts, Acting General Manager and Portfolio Director of Omanexpo, said that as organisers, they aim to provide more rewarding experiences for exhibitors and visitors.
By aligning our resources, core competencies, and competitive advantages with a solid and professional organisation such as NeXTfairs, we are in a more advantageous position to deliver better services, present new market opportunities and leverage the positive development and strong growth in the region.’