As the official automotive sponsor, Nissan provided a fleet of cars that was used to support activities and programs around the UEFA Super Cup match that took place on 11 August 2015 in Georgia.
The Nissan Patrol, dubbed ‘Hero of all Terrains in Life’, was the iconic model and the official vehicle during the match. Through its sponsorship and engagement at the event, Nissan enriched the fans’ experience of the tournament and left a lasting legacy for the people of Georgia.
Samir Cherfan, managing director at Nissan Middle East commented:
At Nissan we continuously strive to bring new levels of innovation and excitement in everything that we do. Our involvement in the UEFA Super Cup in Georgia is an example of our dedication to offering unique experiences for our customers and partners across the region.
A total of 51 Nissan vehicles was provided to UEFA for various administrative needs including transportation of VIPs, UEFA staff and referees. Out of the total fleet, two Patrols were given to the UEFA President, Michel Platini and UEFA General Secretary, Gianni Infantino. Four Patrols given to the competing teams, Barcelona and Sevilla (two each).
Nissan is the official global automotive sponsor of the UEFA Super Cup and UEFA Champions League, with a deal that will cover the period 2014/2015 to 2017/2018. As an official partner Nissan will be involved with Europe’s most prestigious club football competition through a number of its exclusive products and services.
The UEFA Super Cup partnership is another example of Nissan’s dedication and growth in global sports which already includes the brand’s proud sponsorship of the Africa Cup of Nations, NCAA Football, Canadian Football League, sporting ambassadors including Olympic Gold Medalists Usain Bolt and Sir Chris Hoy, corporate partner for Heisman Trust/Heisman Trophy and the official global automotive partner of City Football Group.