In line with its long-standing mission to ensure customer safety, Nissan Middle East has taken a bold step to reduce the proliferation of counterfeit spare parts in the region.
Engaging a broad after-sales ecosystem, Nissan has undertaken the development and delivery of counterfeit spare part identification training sessions for authorities, partners and customers across the Middle East.
Nissan’s ongoing collaboration with government entities across the GCC continues to grow, with training currently deployed to Customs Authorities and Economic Departments. Teams are trained to identify items that are frequently counterfeited, including spark plugs, brake pads and oil filters, and detect the subtle differences between genuine and counterfeit products.
Thierry Sabbagh, President of Nissan Saudi Arabia, INFINITI Middle East and Managing Director of Nissan Middle East, said that customer safety and satisfaction remain their number one priority, and they are committed to protecting their customers from the dangers of counterfeit products.
Through our partnerships with authorities across the Middle East, we are taking concrete steps to ensure that our customers have access to genuine products that deliver added safety and peace of mind while retaining the authenticity of our Intellectual Property Rights.
According to Saleh Al Hamad Al Mana Company General Manager-Automotive Group Nassim Mourani, safeguarding customer safety is their utmost priority and detecting counterfeit parts is a crucial part of that process. He said that by investing in collaboration with partners, authorities and employee training, they are significantly improving the safety and integrity of Nissan vehicles – and passing on real reassurance to customers.
Widening effort against counterfeit products
The global automotive counterfeit market continues to pose an imminent risk for drivers, passengers and pedestrians, reducing the performance and reliability of vehicles in the long run.
The training hosted and provided by Nissan, form part of the brand’s wider efforts against counterfeit products in the region, such as visits to over 320 retailers across the GCC in the past six months, to verify the genuineness of aftersales products in the market.
Earlier this year and as a testament to the company’s sharpened focus on aftersales products and services, the company hosted the prestigious Nissan Aftersales Conference, gathering longstanding partners from across the region. Sharing insights and highlighting its roadmap for future successes, the conference solidified Nissan’s commitment to customers across the Middle East and the need to embrace physical and digital touchpoints in creating a seamless ownership experience.
Nissan’s aftersales product portfolio in the Middle East comprises of over three million spare parts, including Nissan Genuine Oil, Nissan Genuine Batteries, and Nissan Genuine Accessories. This is supported by over 500 Value Advantage® parts that offer Nissan-validated performance, quality and easy installation at a more affordable price.
Nissan’s aftersales network includes eight certified distributors with a total of 101 branches across the region.
Servicing vehicles at certified Nissan aftersales centres, customers stand to benefit from a host of advantages, including repair warranty, technical expertise and on-time service, amongst others.
Customers who encounter counterfeit spare parts or would like to confirm the authenticity of a product are urged to reach out to Nissan’s regional call centre at +971 600 54 6655 or via email at [email protected].
For more information, visit en.nissanqatar.com.
Check out Marhaba’s FREE e-Guides for everything you need to know about Qatar.
