Japanese automaker, Nissan, has received a Gold Lynx advertising award for its innovative ‘Self-Healing Paint’ campaign.
Nissan’s R&D team has broken new ground in the automotive sector with its Self-Healing Paint technology, which makes a vehicle scratchproof. Managing Director, Nissan Middle East, Samir Cherfan, said:
We couldn’t be more proud to receive a Gold Lynx Award for our Self-Healing Paint advertising campaign because in this case it highlights the tremendous work of our international R&D teams. Automotive technology is moving at a rapid pace nowadays and our teams in our research labs are meeting challenges head-on and triumphing with ground-breaking and exciting initiatives such as our Self-Healing Paint. The new product is part of a technological evolution that enhances the driving experience of the motoring public. Nissan is committed to bringing next-generation innovative technology to the auto industry today. Our R&D teams are continually carrying out work that will have a profound impact on all-things automotive.’
To spread the word of the product, which represents a major breakthrough for the automotive industry, TBWA\RAAD Dubai agency developed a series of print ads and posters for Nissan Middle East highlighting the unique feature.
The Lynx recognition was for a ‘Bandaid campaign’ featuring different plasters made of car paint to show how the new paint technology ‘heals’. The impressive campaign saw two Bronze Lynx awards alongside its Gold.
The Lynx Awards in Dubai honour and celebrate MENA’s finest work in creative advertising with work adjudicated by international juries. Lynx 2015 winners were recently announced at a gala ceremony at the Madinat Jumeirah.
The Lynx honours join a host of other highly-regarded major international and regional accolades attained by the Japanese automaker previously this fiscal year. They include: Five Cristals culminating in Cristal Global Leader Automotive; Interband – Top Global Green Brands; Effie Awards – Most Effective Automotive Brand in the Middle East; Interband – Best Global Brands for 2014; CDP Global 500 Climate Change Report – 100A; and Effie Awards – Most Awarded Automotive Company.
Nissan became the first Japanese car manufacturer to establish a regional Middle East headquarters in June 1994. Nissan operations now cover over 20 countries across the region making it one of the best represented Japanese automotive brands in the Middle East. From its pioneering crossover vehicles and class-leading small cars to the legendary Nissan GT-R and all-conquering SUVs such as the ‘Hero of All Terrain’, Nissan Patrol, Nissan Middle East’s vehicle line-up is one of the broadest and most popular in the region, covering almost every segment of the automotive market.