Nissan Middle East and Saleh Al Hamad Al Mana Co., its exclusive dealer in Qatar, was involved in supporting Qatar’s first Color Run, presented by Your Health First in Qatar, a fun-filled 5km fun run dubbed the ‘Happiest 5k on the Planet’.

The Color Run made its debut for the first time in Qatar on Saturday 7 February 2015 at Qatar National Conventional Centre (QNCC) with the participation of around 5,000 colour runners. Presented by Your Health First – the health campaign run by Weill Cornell Medical College in Qatar (WCMC-Q), the run is a five-kilometer, un-timed fun run in which thousands of participants were doused from head to toe in different colours at each kilometer. Colour runner can run, jog, walk, or even push their children in strollers around the course under a shower of coloured powder.

Official vehicle for The Color Run in Qatar was the new Nissan X-Trail, the Japanese auto maker’s stunning compact SUV. The success of The Color Run in the UAE recently promoted organisers to stage another of the global event series in Qatar. Nissan was involved in supporting The Color Run in the UAE with the X-Trail also to the fore. Director of marketing at Nissan Middle East, Monal Zeidan, says:

Everyone had a great day in Doha at The Color Run. The recent event in the UAE was enjoyed by all so the success was built upon by staging a similar event in Doha and Nissan is delighted to again be a part of it through our X-Trail. Motoring should be about fun, enjoyment and excitement, not just going from A to B. That’s certainly what the Nissan X-Trail is all about and we witnessed that in Doha. The latest X-Trail, which builds on our 4×4 heritage and benefits from the company’s crossover leadership, redefines the compact SUV segment. It also boasts cool crossover style and efficiency, superb design, ground-breaking technology and outstanding comfort. Fully connected, the X-Trail is equipped with the latest generation NissanConnect in-car navigation, information and entertainment system.’

General manager automotive at Saleh Al Hamad Al Mana Co., And Declan McClusky, said:

We’re proud to be involved with Nissan in showcasing such an exciting event in Qatar. The sponsorship of the fun run bears further testimony to our commitment to our market. And above all, The Color Run presented by Your Health First is all about fun and so is the X-Trail. It’s a great combination.’

The run was followed by a gigiantic Finish Festival where more coloured powder is brought into play as part of the fun and to create countless colour combinations. There were only two rules – wear white at the start line and finish the run plastered in colour.