First-ever joint campaign to target Indian travel trade as well as potential visitors
Qatar is now being promoted by Cox & Kings India as the group’s new preferred destination. The marketing and promotion campaign comes as part of a strategic partnership with National Tourism Council (NTC) to boost the destination’s profile to attract luxury, business and independent travellers to visit Qatar.
Qatar is an easily accessible destination within a few hours from most Indian cities, making it attractive for travellers looking for short city getaways or a convenient stopover when heading further West. India is a priority market for us and we look forward to welcoming Indian visitors in Qatar to discover our destination’s authentic experiences all while enjoying our famed Arabian hospitality.’
Established in 1758, Cox & Kings Ltd is headquartered in India and the UK with a global presence across North America, Europe, Asia and Oceania. As part of this campaign, it is offering Indian travellers itineraries to tourism hotspots and activities that explore both the traditional and contemporary sides of Qatar.
According to Karan Anand, Head of Relationships at Cox & Kings, Qatar has a lot to offer and NTC has been very proactive in promoting the destination.
Initiatives such as free entry visas for Indians will encourage more people to travel to Qatar in large numbers. Direct air connectivity from metropolises and secondary cities to the destination is an added advantage and we will focus on these markets to boost numbers to the destination.
He said that Qatar has introduced many new tourism products and their staff have experienced them first hand to promote the destination in the Indian market.
The integrated marketing campaign will use online and traditional media tools to target travellers both directly and through travel and tourism trade. In addition to creating a special landing page on the Cox & Kings website, proactive marketing and promotion activities will be carried out through digital campaigns in targeted cities as well as advertising in national media.
As part of the campaign’s focus on trade – and coinciding with the Group’s 260th anniversary celebrations – 260 travel agents came to Qatar to attend Cox & Kings’ five-day Travel Agent Training Camp. During the camp, tourism professionals had the opportunity to experience first-hand the unique experiences Qatar has to offer. Following this mega fam trip, numerous initiatives will be rolled out over the coming 12 months, including a Golf Tournament in Doha, a Master Chef travel series, as well as other training and incentive programmes.
There are 176 weekly flights connecting Doha to several Indian cities offered by Qatar Airways as well as Indian airlines Indigo, Jet Airways and Air India Express. Since January this year, Qatar has welcomed over 335,000 Indian visitors, representing a 25% increase compared to the same period last year.
For updates and more information about the tourism campaign, check out visitqatar.qa.