OMO and Comfort Share ‘Touch of Love’ this Ramadan with Qatar Charity, Uber
OMO and Comfort have been global household names for decades, helping mothers care for their families by ‘sharing an extra dose of love’. This Ramadan, the iconic brands are back again with their annual community clothes donation drive, for the second year in a row, in partnership with Uber and Qatar Charity.
Share a Touch of Love this Ramadan with OMO and Comfort encourages people to donate clothes to those less fortunate during the Holy Month of Ramadan. The campaign has been live in the UAE for the last 7 years and has collected over 800,000 clothes. In 2014, the campaign set a Guinness World Record for the largest clothing collection drive and then broke its own record in 2015 and 2016.
Unilever Home Care Marketing Director Marwan Yassin said that they are delighted at Unilever to continue with the campaign in Qatar for the second time. He said that OMO and Comfort are brands that have love, sharing and giving in their core values.
The campaign takes that extra dose of love out to the wider community. It is now a key part of Unilever’s Ramadan calendar, one which consumers wait for and enthusiastically participate.’
In an effort to reach more people and make it easier for them to donate, the Share a Touch of Love this Ramadan initiative has partnered with Uber. At the push of a button, people will be able to donate their gently used clothes, by arranging a complimentary pick-up through the UberOMO option in the Uber app from 5 pm – 10 pm between 28 May – 22 June.
Uber Middle East General Manager Anthony Khoury said that they too, are delighted with the partnership, which is particularly significant following the impactf of the previous years.
The spirit of Ramadan is about reflection, caring for others, and giving. This year Uber will be making it easier for people to share a touch of love and donate from their homes to those who need it most.’
Collected clothes are washed with OMO and Comfort before being packaged and delivered to families, with the help of the Qatar Charity.
Qatar Charity In-Kind Donations Department Manager Abdulrahman Ibrahim AlKawari said that they tirelessly working to assist those in need, and are very pleased to have OMO and Comfort as partners in the campaign. He said that he is confident that the initiative will keep growing in terms of donations and in terms of people positively touched by their ‘love’.