Paris Saint-Germain and Clown Skateboards Unveil Doha Capsule Collection
Paris Saint-Germain FC unveiled its newest collection stemming from its collaboration with UK brand, Clown Skateboards, as part of the activities under Qatar Creates Week 2023.
Qatar Creates is the year-round national cultural movement in Qatar that curates, promotes and celebrates the diversity of cultural activities in the country, following the announcement of their upcoming spring and summer public programme showcasing art, culture and creativity on 10 March. The week features a series of programmes, panels and tours which will run until 18 March.
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Doha capsule range
The Doha capsule range is inspired by the art of calligraffiti artist Fatima Al-Sharshani which uses a unique pattern that reflects Qatar’s creative culture and forms part of the PSG x Clown Skateboard Collection which highlights cities such as Paris, New York and Los Angeles – locations where PSG maintains a year-round presence through its flagship retail stores.
According to Al-Sharshani, the design they have created for the Doha capsule collection combines the vibrant and abstract shapes of contemporary graffiti, with the loops and swirls of traditional calligraphic letters. It perfectly captures the city’s lively modern and artistic scene which stays true to its traditional values.
I am very proud to represent Qatar in this international collaboration and to share the beauty of this art form with the world.
The new collection was presented publicly for the first time at the Fire Station – Doha’s leading contemporary art space. Founded in 2015, it is located in an actual fire station that has been repurposed to serve the needs of the artists in residence.
PSG FC Chief Brand Officer Fabien Allegre said they are extremely proud to continue their collaboration with Clown Skateboard and add a unique spin by giving creative direction to the incredibly talented Fatima Al Sharshani. He said that her work is characterised by a delicate aesthetic that combines the poeticism and tradition of Arabic calligraphy with modern and abstract design.
Fatima has innovatively combined our two worlds in this project, and we are ecstatic to be able to present it alongside this distinctive range of designs which embody passion, energy and fun.
The unique Doha collection, made from an array of striking and vibrant organic materials, includes four t-shirts, two long-sleeve shirts, a hoodie, a hat, a tote bag, and limited-edition skateboards.
The launch event showcased the exclusive range in a pop-up retail store presenting the latest collection, as well as the imaginative Wall of Skate mural, which features a reimagined display of forty skateboards decorated with Fatima’s distinctive calligraffiti design.
The Wall of Skate mural will be dismantled following the exhibition, and each skateboard will be dispatched to Paris, Los Angeles, New York and Tokyo, giving fans the chance to participate in a Treasure Hunt and locate the skateboards which are on display around each city.
To also mark the unique collaboration, Fire Station: Artists in Residence will offer free skateboarding and art lessons for all ages until 1 April. Click on the image to book your slot.
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