Virginia Commonwealth University School of the Arts in Qatar (VCUarts Qatar) previewed their latest collection in the school’s annual fashion show, held in partnership with Nasser Bin Khaled and Mercedes-Benz at the Westin Doha Hotel and Spa.

In attendance was HE Sheikha Hind bint Hamad Al Thani, Vice Chairperson and CEO of Qatar Foundation, as well as a number of dignitaries, university deans and ambassadors, faculty members, parents and members of VCUarts Qatar community. More than 800 people attended the show, which saw 40 models showcase 100 garments during the hour-long event.

HE Sheikha Hind was delighted to attend the annual VCUarts Qatar fashion show.

VCUarts Qatar was the first QF partner university to be established at Education City, and, over the past 20 years, it has established itself as a centre of excellence for education and research in art and design. Its success represents a significant milestone in our journey at QF to empowering our future generations to thrive in a global environment.’

The fashion show, opened by Chair of Fashion Design at VCUarts Qatar Sandra Wilkins, featured the collection of 25 sophomore, junior and senior fashion students.

Wilkins explained that the title of this year’s fashion ‘Pendulum’ represents their focus in establishing a design department that meets the needs of the growing and diverse industry. The whole foundation of design, according to her, is built on reimagining, re-proportioning, re-fabricating and creating something new again. This year, students were required to submit their designs to a jury of fashion experts. Students from their campus in Richmond, Virginia also showcased their designs during the fashion show.

Selina Farooqui, a VCUarts Qatar alumnus, was a guest designer for the show, who showcased her Ramadan 2018 Collection. She graduated from VCUarts Qatar in 2011.

It’s an honour to be invited as a guest designer at this year’s fashion show. I still remember when I was a student taking part in this show and showing my first collection, and now I am back here, having worked on my own fashion line. The constant support, motivation and knowledge that VCUarts Qatar provided enabled me to launch  a successful fashion brand in Qatar.’

The concept for this year’s show placed emphasis on ready-to-wear piece.

A number of  awards were also given out during the fashion show. The W Doha Award went to Maryam Al-Bouanin for her children’s wear collection titled ‘Playful Innocence’. The Salam Fashion Award went to Noor Aburish for her collection titled ‘Lost in translation’.  The other awardees are:

Roudha Al-Mazroei, Most Outstanding Sophomore (Academic)
Maha Al-Thani, Most Outstanding Sophomore Collection
Heidi Rashad, Most Outstanding Junior (Academic) / Most Outstanding Junior Collection
Sreehitha Saini, Most Outstanding Senior (Academic)
Maryam Al-Bouanin, Most Outstanding Senior Collection
Mariea Lenette Webb, Nicole Danielle Pollard and Latasha Annetta Dunston, Friend of Fashion 2018 Award
Conner Francis Karlen, Chongwon Lee, Naradulam Batsuuri and Anne Rae Carlson, Senior Collection Richmond Award

Five VCUarts Qatar students will also have their collections shown at the home campus annual fashion show on 10 May.

VCUarts Qatar Executive Dean Donald Baker praised Wilkins for her 20 years of hard work, loyalty and dedication to the university, and the fashion industry in Qatar. Wilkins is retiring next month after two decades in Qatar. Baker said that Wilkins injected bright and imaginative ideas into the fashion design programme for almost 20 years and she will be missed dearly.

The fashion show was supported by Salam Studio and Stores, Gate Mall, Tajmeel Qatar International Beauty Academy, Bombay Silk Centre, Inglot, Tribal Gems and Jewellery, Apparel Qatar, Charming Charlie, and Sara’s Secrets.

For more information about VCUarts Qatar, visit their website at qatar.vcu.edu.

Related Link: 
https://www.marhaba.qa/event/pendulum-fashion-show/