As part of its advocacy for Breast Cancer Awareness, Marhaba Qatar has listed down events, promotions and programmes this October to promote early detection and save lives.
October is marked as Breast Cancer Awareness Month around the globe. In Qatar, organisations observing the campaign follow the lead set by Hamad Medical Corporation (HMC) and the Primary Health Care Corporation (PHCC) through its National Breast and Bowel Cancer Screening programme Screen For Life.
According to HMC, awareness is a very effective tool that greatly increases a breast cancer patient’s chances of survival. By providing the public with the knowledge they need through information about the disease including prevention and early detection, hopefully, more lives can be saved.
Screen For Life partnered with more than 30 government and private sector entities to raise awareness among the country’s workforce. The programme’s dedicated mobile screening unit visited around 10 government departments and private sector companies offering complimentary mammograms to more than 150 eligible employees.
The concerted efforts of the team and the support of the government and private sector resulted in more than 850 women registering for screening and around 1,300 women undergoing mammogram in the three screening suites and onboard the mobile unit.
The history of using a ribbon as a token of remembrance can be traced back to the 19th century when American women wore ‘yellow ribbons’ to remember loved ones serving in the military. The US musical act Dawn brought the practice to the forefront with their 1973 hit Tie a Yellow Ribbon Round the Ole Oak Tree. In the late 1980s and early 1990s, red ribbons began appearing to support AIDS awareness, and other charitable organisations and endeavours began following suit.
In 1992, American writer Alexandra Penne and breast cancer survivor Evelyn Lauder (also the senior corporate vice president of Estée Lauder) teamed up to create a ‘pink ribbon’.
It was said that the Estée Lauder Company went directly to their makeup counters with 1.5 million ribbons. Along with those pink ribbons, each woman was given a breast self-exam card, and in return, the company collected more than 200,000 pink ribbon petitions aimed at the US government, asking for increased funding for breast cancer research.
The pink ribbon, the colour chosen to symbolise health, has become synonymous with breast cancer awareness. The global awareness that has been raised through the pink ribbon initiative of the Estée Lauder Company has helped increase early detection of breast cancer, making women more aware of the importance of doing regular breast self-examinations, and increase funds directed towards finding a cure.
Breast cancer is by far the most common cancer in Qatar, accounting for 31% of cancer cases in women. According to the Qatar Cancer Registry, the risk of women in the population developing breast cancer is 56 per 100,000. Both women and men can, however, be affected by breast cancer. It is important to note that many breast cancers are treatable and patients can survive if diagnosed and treated early.
#PinkOctober at InterContinental Doha The City
InterContinental Doha The City has launched its Pink October activities aimed to raise Breast Cancer awareness among the local population, informing the public about the importance of early detection, and the different initiatives and programmes available in the country dedicated to this cause. It was in partnership with the National Breast and Bowel Cancer Screening Program ‘Screen For Life‘ led by the Primary Health Care Corporation (PHCC).
Pink Amenity Kits from Qatar Airways
Special limited edition pink amenity kits are now being offered to Qatar Airways’ First and Business Class passengers to mark the airline’s continuing support for Breast Cancer Awareness Month. Each passenger flying long-haul in First Class and Business Class will be presented with a luxury amenity bag created exclusively for Qatar Airways by stylish Italian luggage brand BRIC’S, in carefully chosen shade of pink called ‘Rose Pompadour’. The highly-sought after amenity kits, designed for men and women, is accompanied by a specially created card urging customers to Think Pink! and encouraging them to support the fight against breast cancer.
Pink Brunch time at Azraq Restaurant
Featuring desserts in all shades of pink, unlimited fresh seafood, live cooking stations including BBQ station, sushi station with designed kids play area.
Price for in-house guest: QAR 250/Adult, QAR 125/child including luxury boat transportation
Price for outside guest: QAR 300/Adult, QAR 175/kid including luxury boat transportation
Reserve your table here
Pink Brunch at Crowne Plaza Doha—The Business Park
For more details call +974 4408 77888.
Pink Brunch at Millennium Plaza Doha
On the occasion of the Breast Cancer Awareness Month, Millennium Plaza Doha held a Pink Friday Brunch at Circle Restaurant attended by a group of media representatives, bloggers and social media influencers in Doha.
For more information and reservations, call 4041 6999.
Sheraton Fitness Center
Sheraton Fitness Center at Sheraton Grand Doha Resort & Convention Center is offering special discounts for ladies.
Call 4485 4600 for more information.
Careem’s ‘THINKPINK’ Campaign
Careem, the popular ride-hailing service in the Middle East and North Africa, recently launched its annual breast cancer awareness campaign, Fight Cancer with Careem, for the benefit of Qatar Cancer Society. In honour of the International Breast Cancer Awareness Month, Careem is donating 10% of its ride fares to the Qatar Cancer Society whenever the booking code ‘THINKPINK’ is used. The company has also placed breast cancer awareness brochures in its captains’ cars in an effort to raise awareness and support the fight against breast cancer.
Diva Lounge Spa
Alfardan Sports Motors and The St Regis Doha
In recognition of the Breast Cancer Awareness Month, Alfardan Sports Motors – the official dealer of Maserati in Qatar, and The St. Regis Doha hosted breast cancer survivor Asma Bojassom at the luxury hotel. This unparalleled initiative underlines both the hotel and the dealership’s commitment towards public welfare and community engagement during the month of October which is recognised as the international Breast Cancer Awareness Month.
Doha Festival City
Doha Festival City is joining the Screen For Life campaign with its in-mall activation programme in support of the month-long October Means Breast Cancer Screening campaign. A Screen For Life awareness booth and mobile screening unit are stationed within the mall from 16 to 19 October. Aimed at increasing awareness levels and encouraging as many women as possible, Doha Festival City visitors can avail of the complementary breast cancer screening within the mall.
Hamad Bin Khalifa University
The Qatar Biomedical Research Institute will participate in several activities to raise awareness about this crucial topic. A 30-minute talk on breast cancer, titled Breast Cancer: From Discovery to Biology and Treatment, will be given by QBRI’s Dr Julie Decock and Dr Manale Karam at Virginia Commonwealth University School of the Arts in Qatar on 18 October, from 12:30 pm to 1 pm. The same talk will be given at Qatar University on 19 October, from 12:30 pm to 1 pm. In addition, QBRI will lead a group walk at Aspire Park on 21 October at 4 pm that will seek to unite the local community by honouring survivors of breast cancer.
Aspire Zone Foundation
Aspire Zone Foundation, in collaboration with Qatar Cancer Society, is organising a ‘Pink Walk’ breast cancer awareness event at Aspire Park on 28 October. Forming part of AZF’s CSR activities, the ‘ladies only event’ aims to encourage participants to embrace a healthier lifestyle and become familiar with the causes of breast cancer and effective early detection methods. Online registration is required.
Al Khalij Commercial Bank (al khaliji) PQSC, organised an informative awareness session on breast cancer for the bank’s staff at al khaliji’s head office, conducted by the PHCC Screen for Life Program. A special lecture on Breast Cancer introduced the staff to its causes, symptoms, treatment and prevention measures. Complementing the lecture, informative brochures, as well as pink ribbons and bracelets were distributed to attendees.