InterContinental Doha The City has launched its Pink October activities with the aim of raising awareness of Breast Cancer, informing about the importance of early detection, and the different initiatives and programmes available in the country dedicated to this cause.

A lavish pink afternoon tea party was held at The Bridge, InterContinental Doha The City, on 27 September to kick off the activities. Media, bloggers, and influencers gathered around to taste the savoury items and sweet treats presented as a preview of the Pink Afternoon Tea that will be served during the month of October at the hotel’s Lobby Lounge.

Exclusive Pink October Activities

Strata Lounge: Special pink edition theme nights for the entire month of October.
The Square: Indulge in an exclusive pink themed brunch on 6 & 20 October.
Prime: Have your steak with the exclusive pink peppercorn sauce.
Hwang: End your meal with a touch of pink – try the special pink fortune cookies!
Lobby Lounge: Enjoy thespecial pink afternoon tea for the whole month of October and don’t forget to take home decadent pink delights and cakes.
Al Jalsa Garden Lounge: Pink ice cream and the famous karkade mocktail will be available for the entire month of October

This initiative was held in partnership with The National Breast and Bowel Cancer Screening Program ‘Screen For Life‘ led by The Primary Health Care Corporation (PHCC). The ‘Screen For Life’ outreach program team held a presentation about the importance of early detection through screening, delivering an overview of the screening services that the program is providing to the community in addition to the program’s latest achievement.

Dr. Shaikha Abu Shaikha, Cancer Program Manager at PHCC, said:

Our goal at ‘Screen For Life’ is to raise cancer awareness levels across Qatar and drive home the important message that early detection in the fight against cancer and screening plays a major role in saving lives. In our screening pathway, we outline that the target age range for breast screening is women aged 45 and above and through constant awareness campaigns and outreach programs we urge women to undergo a mammogram, which is free of charge for all citizens and residents, by calling the program’s call center at 8001112.’

During the event, guests were also given the opportunity to tour the inside of the mobile screening unit that provides mammogram service.

James Young, General Manager, said:

We aim to raise awareness among our guests and colleagues about the importance of early detection and screening through our Pink themed activities and our collaboration with Screen For Life. Eligible hotel colleagues will also be taking advantage of the free screening program offered, and we will be holding a private presentation for all hotel team members in order to raise awareness internally as well.’