As part of its Breast Cancer Awareness advocacy, Marhaba has listed down events, promotions and programmes this October to enjoin everyone to promote early detection.

October is marked as Breast Cancer Awareness Month around the globe. In Qatar, organisations observing the campaign follow the lead set by Hamad Medical Corporation (HMC) and the Primary Health Care Corporation (PHCC) through its National Breast and Bowel Cancer Screening programme, Screen For Life

According to HMC, awareness is a very effective tool that greatly increases a breast cancer patient’s chances of survival. By providing the public with the knowledge they need through information about the disease, including prevention and early detection, hopefully, more lives can be saved.


Using ribbons as tokens of remembrance can be traced back to the 19th century when American women wore ‘yellow ribbons’ to remember loved ones serving in the military. In 1992, American writer Alexandra Penne and breast cancer survivor Evelyn Lauder (also the senior corporate vice president of Estée Lauder) teamed up to create a ‘pink ribbon’.

It was said that the Estée Lauder Company went directly to their makeup counters with 1.5 million ribbons and along with pink ribbons, every woman who came to these counters were given a self-exam card for breast cancer. This campaign brought for the company over 200,000 pink ribbon petitions aimed at the US government, asking for increased funding for breast cancer research.

The pink ribbon, the colour chosen to symbolise health, has since then become synonymous with breast cancer awareness. The global awareness that was raised through the pink ribbon initiative of the Estée Lauder Company helped early detection for breast cancer, and made women become more aware of the importance of doing regular breast self-examinations. It also helped raise funds directed towards finding a cure.


Screen For Life usually conducts free screening for women 45 to 69 years old as part of their Breast Cancer Awareness programme. Screening is also recommended at least every three years for women within this age group even without symptoms.

Please note that the free screening service at Screen For Life is currently not available, following the precautions undertaken to curb the spread of COVID 19. However, for updates and more information about the programme, you can call 800 1112 and visit their website at

‘Think Pink’ Awareness Activities by Qatar Airways and Qatar Cancer Society

Qatar Airways, in partnership with Qatar Cancer Society, will mark Breast Cancer Awareness Month with a 30-day ‘Think Pink’ awareness-building activities.

These activities will focus on raising awareness on breast cancer prevention among their employees around the world through webinars, free mammogram screenings at qualified medical clinics, and fundraising events. Think Pink activities also include the airlines’ annual charity bazaar which will be held digitally. The proceeds of the charity bazaar will be donated to QCS.

Think Pink Experience in the Sky

Qatar Airways will offer passengers an exclusive ‘Think Pink’ experience in the sky as well in its lounges, offering custom-designed limited edition amenity kits and pink-themed special menus.

For the fourth year, the airline continues to show its commitment to raising awareness of breast cancer, offering passengers travelling on long-haul and ultra-long-haul flights in Business Class a luxury amenity bag designed in-house and created exclusively for Qatar Airways by stylish Italian luggage brand BRIC’S.

QR Think Pink kitsThe exclusive amenity kits are made from vegan leather, available for male and female passengers. Both kits feature a unique zipper pull in the shape of the iconic breast cancer ribbon. Th kit is customised with a message imprinted on a band, reading: ‘Think pink and support the fight’. Each kit contains select products from Italy’s Castello Monte Vibiano Vecchio.

Additionally, on flights departing from Doha, passengers travelling in Business Class will have the opportunity to savour exclusive pink-themed treats onboard such as pink guava and grape lemonade and assorted desserts with the iconic pink ribbon. On all ultra-long-haul flights departing from Doha, passengers will be served a special pink afternoon tea menu featuring raspberry macaroons and opera cake. Qatar Airways Al Mourjan Business Lounge will also feature pink flower arrangements, serve refreshing pink mocktails to passengers and offer a variety of pink sweet treats as well as the ‘Think Pink’ afternoon tea menu, which also includes a delicious selection of finger sandwiches, scones and pastries.

Pink Ribbon in the Skies for Breast Cancer Awareness

Qatar Airways Flight QR9901 took a special route to create the ribbon image above Qatar with its unique flight path, displayed in real-time by popular flight tracking sites.

The ‘Think Pink’ flight was exclusively operated by women – from the ground operations, technical and dispatch teams to the flight deck and cabin crew. It took off from Hamad International Airport on 17 October at 9 am local time, and landed back 65 minutes later after completing its special flight.

Pink Day Stableford at Education City Golf Club

All ladies are welcome to join the Pink Stableford at Education City Golf Club on 26 October. If you are newer to golf, select to play the 9 hole course. More experienced ladies can choose the 18 hole course. All golfers will receive a goodie bag with healthy snacks and drinks. Winners will get valuable prizes from Park Hyatt Hotel and Roots Salon.

Pink Day Stableford at ECGC

Registration is open until 25 October, 8 am. Visit HERE for more information.


Private businesses, including hotels and restaurants in Qatar, are also regular participants to the annual Breast Cancer Awareness campaign. Pink-themed offers can be found everywhere during the whole month of October. Marhaba has listed down some of these promotions below.

High Tea at Alwadi Hotel Doha – MGallery

Alwadi Hotel - Breast cancer_Easy-Resize.comWhen: Daily 3 pm – 6 pm
Where: AtTeatude – Tea Lounge and Terrace
Price: QAR175
25% of their High Tea sales will be donated to Qatar Cancer Society

Call 4009 9666, WhatsApp 3075 8211

Ladies Only Pool Day at Alwadi Hotel Doha – MGallery

When: Every Tuesday, 8 pm – midnight 
Price: QAR 80 per person
20% will contribute towards Qatar Cancer Society

Call 4009 9666, WhatsApp 3075 8211

Inner Strength Spa Treatment at Mandarin Oriental, Doha

Mandarin Oriental SPA DOUBLEThe Inner Strength treatment is designed to ease physical tension and emotional anxiety following a stressful time in one’s life. Using a blend of healing and balancing aromatherapy oils which feature a combination of clary sage, frankincense and cardamom to build strength, inspire courage and induce a positive state of mind.

The Inner Strength treatment is a holistic wellness journey priced at QAR1,560. Call, WhatsApp 4008 8888 or [email protected]

Read more here

Pink High Tea at Marsa Malaz Kempinski, The Pearl – Doha

marsa malaz

Café Murano turns pink for the month of October! In honour of breast cancer awareness month they’ve created a unique pink high tea, served daily at Café Murano to support the cause.

When: Daily
Where: Café Murano
Price: QAR320 for two people

4035 5011, WhatsApp 7479 0864

Pink October at Mondrian Doha


50% of all the proceeds from Pink Menu at EllaMia will be donated to Qatar Cancer Society.

When: Throughout October
Where: EllaMia

4045 5999

Pink Afternoon Tea at The Ritz-Carlton, Doha


Indulge in their delightful sweets, savouries and signature scones paired with a fragrant selection of Jing tea, all presented in cute pastel pink.

When: 1–30 October, 2:30 pm – 7 pm
Where: Lobby Lounge
Price: QAR180

4484 8000

Pink Afternoon Tea at W Doha Hotel & Residences

W Doha pinkWhen: Noon – 7 pm daily
Where: W Cafe
Price: QAR130


  • 6 mini pastries
  • 4 small scones
  • 6 mini sandwich: Curried chicken with tomato chutney, smoked salmon with cream cheese, cucumber cream cheese and radish, strawberry focaccia with basil & mint, turkey & cheddar focaccia, truffle scented egg sandwich
  • Special pink sip in bulb glass

4453 5135, 7794 3975


1 October – Wear a pink ribbon daily in October

At the start of the month, commit to wearing pink every day during Breast Cancer Awareness Month. Hand out pink ribbons to everyone at home, school or the office. Encourage your employees to wear it daily as a reminder and to keep conversation opportunities open about breast health.

2 – Educate yourself

It’s always important to educate yourself before educating others. Go online and use reliable sources to learn about breast cancer in your country, region and across the world. There are always new things to learn as scientific research continues to discover new things every day.

3 – Then educate others

Use social media or any other tool of communication to remind people of BCAM and bring awareness (and support) to the cause. Sharing facts about breast cancer or cancer in general with others may save a life.

4 – Donate

Bring awareness, support and donate to breast cancer charity organisations as well as research initiatives of your choice. Charities focused on patient support and research are in critical need. In Qatar, you can support Qatar Cancer Society (QCS), National Center for Cancer Care and Research (NCCCR) and Al Amal Hospital.

5 – Breast cancer awareness bulletin board 

Decorate a bulletin board in a highly-trafficked area and encourage others to use their talents for raising awareness. Keep it simple with facts or create a themed board to draw more attention.

6 – ‘Lunch and Learn’

‘Lunch and Learn’ with a breast cancer survivor! Invite a breast cancer survivor to speak at a lunch at your office, school or event. Share first-hand accounts of why prevention measures are so important.

7 – Get a mammogram

Get a mammogram if necessary and remind others of the importance of screening. Contact Screen For Life (details given above). Regular mammograms are the best tests doctors have to find breast cancer early, sometimes up to three years before it can be felt.

8 – Help out someone you know who has cancer

If you know somebody who has cancer, ask how you can help – and actually help. Help them with their chores or errands or just spend the day with him or her. Or maybe drive him or her to their chemo session!

9 – Visit a local cancer hospital or centre

Visit a local cancer hospital or centre and spend time with the patients and let them know they’re remembered.

10 – Bake breast cancer-themed cookies or cupcakes

Bake cupcakes with pink frosting or ribbon-shaped cookies decorated in pink, and take them to work, school or share them with your neighbours.

11 – Get active

Check if there’s any ‘Pink’ spinning, yoga or other sport activities you can join. 10–19 hours of exercise per week can lower your risk up to 30%.

12 – Go on a walk

Organise or join a Breast Cancer walk, run or bike ride, and make sure to wear pink and pink ribbons or pins.

13 – Dedicate a day of pink

Set aside this day when everyone can show their support by wearing pink at work, school or even at home. Take a picture and share it on social media!

14 – Pink food day!

Provide a platter of pink snacks with cakes, watermelon, grapefruit, smoothies, and candies. Get creative! Take it to work, school or picnic with friends.

15 – Friend’s Night In

Calculate the cost of a night out with dinner and drinks for your team, then substitute it with a potluck and movie in. Use the money that would have been spent towards a generous donation for breast cancer research.

16 – Pink Picnic

All things pink at this picnic from the food, drinks to your clothes. It will be a reminder to those around you!

17 – Girl’s Night In

Although breast cancer also affects men, it’s more common amongst women. Have a Girls Night In where you can watch documentaries or films on breast cancer. Learn about mammograms, prevention, detection and treatment. Help educate each other about breast self-exams! Don’t forget the pink snacks!

18 – Mammography Day

Whether at the office or school, select a day where employees can learn the basics of breast cancer prevention and detection. Show instructional videos, give out pamphlets, and provide other helpful materials.

19 – Movie Night

Have a movie night with family or friends where you watch an inspiring film about fighting or battling breast cancer such as Decoding Annie Parker, Terms of Endearment, The Family Stone and many more. Don’t forget the pink snacks!

20 – Show some love

If anyone you know has been affected by this disease, don’t hesitate to shower them with extra support and appreciation through gift baskets or donations.

21 – Say A Prayer

Take a moment and pray for those battling breast cancer and other types of cancers. Prayer also brings hope and is motivated by positivity.

22 – Get creative

Dedicate this day to getting artsy with family, friends or just yourself, and start an art project focused on Pink October. Make pink ribbons and give them out!

23 – Attend webinars

Look online for a webinar on breast cancer you can join from wherever you are in the world. You can always learn more!

24 – Pink Beauty

On your salon appointment, get pink nail polish – any shade you like! Maybe pink hair too?

25 – Share your story of hope

If you are battling breast cancer or survived it, share the story of how you have been impacted by breast cancer as a celebration of strength and a message of support to those currently on their own breast cancer journey. If you know a loved one who is struggling or struggled with breast cancer, share your story too!

26 – Pink Afternoon Tea

Enjoy a ‘Pink Afternoon Tea’ at any of café or hotel that is offering special menus for Breast Cancer Awareness Month (check our listing above). Or have one at your own home with friends and family with pink macaroons, cake, cupcakes or sandwiches.

27 – Pink Bazaar or Sale

Have books, clothes, shoes or other things you’d like to put on sale? Put them on sale today – preferably on social media, and donate the money you make to a breast cancer or cancer charity organisation of your choice.

28 – Breast Cancer Awareness Month Word Search

Play a BCAM-themed word search game. You can find many online!

29 – Pink T-Shirts

All you need is a white T-Shirt, pink paint and your hands. Place your hands on the pink paint and place your hands onto to the white T-Shirt to leave pink hand prints on your t-shirt. Let it dry out and wear it on your casual outing for the day.

30 – Your Day

Today is the day for a breast cancer survivor or patient to sit back and relax. Yes, today is your day! Pamper yourself or allow a loved one to pamper you. Take care of yourself or allow someone else to care for you.

31 – Reflect

Reflect on Breast Cancer Awareness Month and what you’ve learned throughout the month and try to accomplish something today you haven’t accomplished in the month. Most importantly, donate to a breast cancer cause if you haven’t already.

Sources: Wikipedia, Maurer Foundation

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