The creation of a new luxury auto brand is an audacious and exciting endeavor – a dream for any car designer. Living that dream is precisely what brought together some of the world’s best known auto experts, designers and visionaries to the Genesis headquarters in Seoul, South Korea.
Over the past two years, the world’s newest luxury car brand has attracted the who’s who of the automotive world, from former Bugatti designer Alexander Selipanov to serve as the brand’s chief designer, to ex-Bentley design chief Luc Donckerwolke to head the Genesis brand’s design department. They joined Manfred Fitzgerald, the Global Head of Genesis, who himself is the former Director of Brand and Design at Lamborghini, to create a prominent new player in the luxury space.
Speaking about the process for designing Genesis cars, Fitzgerald said:
With Genesis, we start by understanding those things that create enjoyment in owning a luxury car, and then we bring design, technology and careful engineering together to create something that will excite the senses and that people will desire.
Each vehicle in the Genesis line-up has its own mission and identity: the driver-focused G80, the luxurious flagship G90 sedan, and the upcoming G70, which will capture the entry-level consumer.
In Qatar, the Genesis is represented by Skyline Automotive, the exclusive distribution partner of the brand in the country. Speaking about the Genesis, Skyline Automotive General Manager Paiman El Malla recently said:
We are honoured to represent the Genesis brand in Qatar, which has amassed behind it a passionate and experienced group of renowned car designers and visionaries. The team behind the Genesis has created superior cars, offering a new alternative in the luxury car segment and exciting car enthusiasts in Qatar.’
Speaking further about the flagship Genesis G90, El Malla explained that every detail of the G90 has been crafted to enhance the sense of luxury and prestige, rooted in meticulous research. For example, advanced ergonomic analysis dictates the positioning of driver controls, passenger comfort and entertainment features, while exclusive materials are sourced from the finest artisans around the world.
A tremendous amount of thought and care has gone into creating the G90, with a dedicated focus on human-centred luxury.
In crafting the Genesis G90, the Prestige Design Group, sought to capture the vehicle’s strength and originality, while presenting fresh appeal through innovative styling and athletic proportions. Refined use of chrome elements serve to create an elegant and premium appearance, along with standard 19-inch premium alloy wheels.
Effortless ergonomics, interior design harmony, convenience and luxurious comfort guided the design of the Genesis G90 interior. Virtually every element of the interior focuses on the passenger’s needs, from the intuitive horizontal layout of driver controls to meticulous craftsmanship with precision stitching. Extensive consideration was given to material selection for the G90. The highest-quality, authentic materials adorn the cabin, cacooning occupants in genuine wood accents and soft leather.
Luxury Convenience Features
Simplicity and intuitive function were key elements in the development of G90 convenience features, delivering the ultimate carefree ownership experience. This concerted effort on human-focused technology can be found all over the driver’s interior cabin from advanced seating and climate features to an intuitive multimedia system and wireless device charging. Seating comfort was a key development target for G90. Ergo-design seating, including an electronically-controlled, 22-way power driver’s seat including power bolsters, cushion extension and shoulder adjustment, was approved by the German campaign for healthier backs, ‘Aktion Gesunder Rücken’.
The newest luxury of the auto market is available at the Skyline Automotive showroom on B-Ring Road, the official distributor of Genesis in Qatar. You may also visit their website or call 4489 1111.