Porsche’s legacy of delivering the ultimate in individual exclusivity, craftsmanship and customer service is the focus of the current Exclusive and Tequipment exhibition, which sees Porsche Centre Doha, Al Boraq Automobiles Co. take their product individualisation to a new high.

Chairman and CEO of Porsche Centre Doha, Salman Jassem Al Darwish, says:

Porsche is all about individual luxury, not mass-produced luxury. Thanks to the Porsche Exclusive and Tequipment programmes we are able to offer an exceptional degree of customisation that is a true advantage and not commonplace in the automotive industry. Porsche is dedicated to exclusivity and that is what sets us apart. Take this as an example of one of our exclusive options; our customers can select their favourite colour and send a sample to Porsche Exclusive. We will then source interior leather to match the sample until they are satisfied the colour is correct, before fitting the car as such.

For more than 25 years, Dr. Ing. h.c. F. Porsche AG, Stuttgart, has been offering the option of individually tailoring a Porsche down to the smallest detail to create an unmistakable, unique vehicle. Its ability to offer customers an almost infinite number of options for personalisation, so long as the car’s safety is not compromised, is what sets the brand apart. This commitment to bespoke designs, colours, parts and tailoring for each model means that almost every one of the 160,000-plus Porsche cars that were delivered to customers across the world last year, is completely unique.

Porsche offers hand-crafted refinements to provide a highly personalised touch in terms of design and performance. Almost any customer desire can be fulfilled by the Porsche Exclusive department, where highly trained members of staff meet the customer’s needs to ensure the highest quality craftsmanship. With interior and exterior options ranging from brushed aluminium to carbon; colour-matched seat-belts to individualised gear knobs, the post-order building of most cars means the options are virtually limitless. All individualisation requests are processed in the heart of the sports car company rich in tradition in Stuttgart, southern Germany.

Al Darwish added:

We know the value of an individualised model to the customer – it is an expression of their personal style; a cherished memory or possession exemplified. As such, we offer the same new vehicle guarantee for all Porsche Exclusive options and Tequipment accessories, safeguarding a customer’s bespoke creation in the same manner that has come to be expected from our brand.’

Only the finest craftsmanship and materials are selected, with each customisation component treated with the utmost personal care and dedication. Manual work – completed with needle and thread wherever possible – is the binding principle of Porsche Exclusive; no machine handles material with as much finesse as human hands.

After a vehicle is ordered and delivered, the brand extends its customisation variables through an extensive list of optional specifications offered by Porsche Tequipment. With over 300 possible additions in terms of exterior, performance, transport and protection, wheels and wheel accessories the distinctiveness of each car is further developed.

The Exclusive and Tequipment event at Porsche Centre Doha showcases uniquely customised vehicles, featuring rarely seen individualisation options. The selection on display is a key feature of the event and includes a 911 Carrera in Riviera Blue, Boxster in Pastel Orange and Panamera S in Azzuro California Metallic. In addition, a wide selection of leather samples, individualisation parts, interior as well exterior design elements and other specimens can be examined in the showroom.

Porsche Centre Doha welcomes visitors during the holy month of Ramadan from Saturdays to Thursdays from 10 am to 1 pm and from 8:30 pm to 11:30 pm.