A strong year for the Stuttgart-based sports car manufacturer: Porsche AG delivered 256,255 vehicles worldwide in 2018 – higher than any of its previous record, representing a growth of 4% compared to the existing record figures of the preceding year.
Of the model series, the Panamera recorded the strongest percentage growth with a 38% increase to 38,443 deliveries. The 911 also recorded a double-digit rise: despite the release of a new generation of 911, the number of sports cars delivered increased by 10% to 35,573 vehicles.
The 911 capacity to fascinate is stronger than ever, according to Detlev von Platen, a member of the Executive Board responsible for Sales and Marketing at Porsche AG.
We just celebrated the world premiere of the new 911 at the Los Angeles Autoshow, and yet our sports car icon once again inspired more customers in 2018 than in the previous year.’
The Macan is still the most successful model by volume with 86,031 vehicles, just ahead of the Cayenne with 71,458 deliveries.
China: Again the Largest Individual Market
The Chinese market again held on to its pole position for deliveries in 2018. Growth in this market hits 12%, amounting to a total of 80,108 units. The American market came second, with an increase of 3% to 57,202 vehicles. Deliveries in Europe came in slightly below the previous year’s figures. Von Platen said that the switch to the new WLTP test cycle and gasoline particle filters in Europe meant significant challenges in the fourth quarter of 2018. He said that these will continue in the first half of 2019. On top of that, they also stopped offering models with diesel engines in February 2018.
To learn more about all things Porsche, pop into the Porsche Centre Doha at Medina Centrale on The Pearl-Qatar. Telephone 4459 6666 or visit their website.