In the 2019 financial year, Porsche increased deliveries, sales revenue and the operating result to new record levels.
The company handed over 280,800 vehicles to customers in 2019, an increase of ten per cent compared with the previous year. Sales revenue rose by eleven per cent to €28.5 billion, while the operating result before special items increased by three per cent year-on-year to €4.4 billion. The return on sales before special items was 15.4%. In the same period, the workforce grew by ten per cent to 35,429 employees.
2019 saw the introduction of many emotive new products and among other things, we launched the Taycan, our first all-electric sports car, says Oliver Blume, Chairman of the Executive Board of Porsche AG.
Thanks to our attractive product range, our deliveries once again increased in the 2019 financial year. We have increased our results by more than 60 per cent over the past five years.
In 2019, Porsche achieved new records in sales revenue and profits, says Lutz Meschke, Deputy Chairman of the Executive Board and Member of the Executive Board for Finance and IT at Porsche AG, and again exceeded their strategic targets with a return on sales of 15.4 per cent before special items and a return on investment of 21.2 per cent.
Strongest growth in Germany and Europe
The Cayenne and Macan models series in particular were responsible for a significant increase in deliveries: 92,055 Cayenne vehicles – 29 per cent more than in the previous year were handed over to customers. A total of 99,944 Macan vehicles were delivered to customers – amounting to an increase of 16 per cent compared with 2018. On the company’s home market and in the entire European market, Porsche generated the strongest growth in 2019 with a plus of 15 per cent in each case. 31,618 vehicles were delivered in Germany and 88,975 vehicles in total throughout Europe. The sports car manufacturer also recorded an increase in its two largest markets. In China, 86,752 vehicles were handed over to customers, eight per cent more than in 2018. In the USA, Porsche also grew by eight per cent to 61,568 vehicles. Consequently, the sports car manufacturer was able to defy the overall weakening economic situation in both these markets.
Electromobility is a job creator at Porsche: around 2,000 new jobs were created for the Taycan. Production of the electric sports car at the main plant in Zuffenhausen is carbon-neutral. Since the beginning of 2020 Porsche has converted the site’s entire energy supply to carbon-neutral sources: new buildings are energy-efficient and the electricity is from renewable sources. The company generates heat in its own CHP plants, which are operated with biogas produced from residual materials and waste.
By 2024, the sports car manufacturer will invest around €10 billion in the hybridisation, electrification and digitalisation of its cars: the next model to be launched will be the first Taycan derivative, the Cross Turismo. The new generation of the Macan compact SUV will also be electrically powered, and it will thus be Porsche’s second, pure electric, model series. The company anticipates that by the middle of this decade half of the product range will be fully electric models or plug-in hybrids.
They already received around 30,000 serious purchase enquiries for the Taycan before the world premiere in September, according to Blume.
More than 15,000 customers have now signed their purchase contract. We are confident that we will also be able to generate a high demand in 2020 as a result of the attractiveness of the Taycan and our 911, 718 and Cayenne derivatives.
Visit Porsche Centre Doha for more informaton about Porsche cars available in Qatar. For enquiries, call 4459 9666 or visit porsche.com.