Qatar Airways and Qatar Duty Free (QDF) unveiled the first-ever Qatar Airways Travel Boutique this week at the airline’s home and hub, Hamad International Airport (HIA), marking the airline’s first-ever brand shop.

Complete with burgundy lighting, curved walls, a Business Class desk and an A380 First Class seat to experience, the shop is specially designed to make customers feel as though they have stepped on board a Qatar Airways aircraft.

The grand reveal of the one-of-a-kind boutique was officiated by Qatar Airways Group Chief Executive, His Excellency Akbar Al Baker.

According to QDF Vice President for Operations Thabet Musleh, they are proud to launch such a unique concept. He said that the boutique takes shopping to the next level, where customers can experience an A380 First Class seat, grab the latest football strip from one of the world’s top global teams, play their own penalty shoot-out and shop from an exclusive range of branded travel essentials including a high-end luggage collection, a kids’ range of travel games and accessories.

This truly is the embodiment of an experience worth travelling for.’

QDF was awarded ‘Airport Retailer of the Year’ at the 2018 DFNI Global Awards. In April, the leading airport retailer was also recognised at the PAX International Readership Awards, while Qatar Airways won ‘Best In-Flight Duty Free Program’ for Middle East and Africa, and was acknowledged as an industry leader for outstanding in-flight duty free service, operated by QDF.

Later this year, QDF, along with Qatar Airways and HIA, will host the world’s most influential airport commercial revenues conference, The Trinity Forum. The conference, organised by The Moodie Davitt Report, ACI World and ACI Asia-Pacific, will be held in Doha on 30 to 31 October 2019.

For updates and more information about the new Qatar Airways Shop at HIA, visit