There’s nothing quite like the World Cup on the horizon to put a spring into everybody’s step. This sense of fun and anticipation is perfectly captured in Qatar Airways’ first World Cup campaign, which features a re-recording of the classic song ‘Dancing in the Streets’ with singer and TV star Nicole Scherzinger – best known as judge on X-Factor in the UK and the US. The result is an upbeat and infectiously fun-filled ‘musical’ style TV commercial.
The World Cup is set to bring fans from all over the world together in Russia this summer, and this new anthem from Qatar Airways will unite them as never before. The catchy and uplifting song expresses the airline’s firm belief that sports is a universal language which has the power to inspire and encourage people to follow their dreams.
Qatar Airways Group Chief Executive Akbar Al Baker, said that their latest commercial expresses their excitement in the 2018 World Cup Russia™, one of the most anticipated events on the global sports calendar.
We are delighted to have partnered with the extremely talented Nicole Scherzinger on this commercial. Nicole’s voice truly conveys the excitement we all feel in the run-up to the FIFA 2018 World Cup Russia™, and captures our own enthusiasm about sports, as well as the power of an event like this in bringing people together.’
Music, according to Scherzinger, is a force for good.
Historically, it is one of the most powerful forces that unites humans because it transcends language barriers. This particular song that we’re working on is so powerful and it has a strong message – it celebrates and unites.’
In May 2017, Qatar Airways announced a groundbreaking sponsorship deal with FIFA, which saw the award-winning airline become the Official Partner and Official Airline of FIFA until 2022. The partnership, one of the biggest sporting sponsorships in the world, gives Qatar Airways extensive marketing and branding rights at the 2018 FIFA World Cup Russia™ and the 2022 World Cup Qatar™, with an expected audience reach of more than two billion people per tournament.
For updates and more information about Qatar Airways, visit qatarairways.com.