Qatar Airways, Official Partner and Official Airline of FIFA, congratulates France for their outstanding win in the recently concluded 2018 FIFA World Cup, following a month of football excitement in Russia.
The tournament was witnessed by more than two billion spectators around the world, with more than 250 million views on Qatar Airways’ social media channels. Qatar Airways proudly supported the matches as they unfolded, and now prepares to look to the thrilling prospect of the 2022 FIFA World Cup in Qatar.
The 2018 FIFA World Cup Russia™ has been a thrilling competition, bringing people together through shared love of football and sports, and Qatar Airways took its celebration to the skies prior to the tournament’s semi-final and final match by flying a hand-painted Boeing 777 aircraft in FIFA livery to Moscow. The bespoke aircraft was hand-painted in Ireland and showcases just one example of how the World’s Best Airline has committed itself to this important partnership, one of the biggest sporting sponsorships in the world, alongside dedicated fan-zones showcasing true Qatari hospitality.
Qatar Airways Group Chief Executive Akbar Al Baker congratulated France on their win against Croatia.
As a global airline, we could not be more proud to be part of this huge sporting event that has brought the world together through a shared love of football and sport. We are truly inspired by the excitement this tournament has created, and by the tremendous enthusiasm shown by fans around the world at each and every match.’
Qatar Airways kicked off its celebration of the 2018 FIFA World Cup in June by teaming up with singer and TV star Nicole Scherzinger for a re-recording of the classic song ‘Dancing in the Streets’, which resulted in an upbeat and infectiously fun-filled musical style TV commercial. The song expresses the airline’s firm belief that sports is a universal language, which has the power to inspire and encourage people to follow their dreams. It reached over 238 million people through social media and an anticipated broadcast reach on television stations around the world of 3.3 billion viewers.
The final match marked the beginning of the exciting preparations for the 2022 FIFA World Cup Qatar™ that will be held at stadiums across the country, including the location of the recent Qatar Emir Cup, the state-of -the-art Khalifa International Stadium, one of eight venues in Qatar that will host the 2022 FIFA World Cup™.
In December 2017, Qatar Airways launched daily services to St Petersburg, doubling the number of Russian routes operated by the carrier. The addition of the route to Qatar Airways map demonstrates the importance of the Russian market to the carrier, which has been flying to Moscow since 2004. The airline currently operates three daily flights between Moscow and Doha, in addition to a daily flight between St Petersburg and Doha.
In May 2017, Qatar Airways announced a groundbreaking sponsorship deal with FIFA, which saw the award-winning airline become an Official FIFA Partner and Official Airline of FIFA through 2022. The partnership, one of the biggest sporting sponsorships in the world, gives Qatar Airways extensive marketing and branding rights at the 2018 and 2022 FIFA World Cups, respectively hosted in Russia and Qatar, with an expected audience reach of more than two billion people per tournament.
In addition to its existing partnership with the German football club giants FC Bayern München AG, Qatar Airways also recently revealed their multi-year sponsorship agreements with Italian football club AS Roma, as Official Jersey Sponsor through the 2020-21 season; and with Argentinian football club Boca Juniors, also as Official Jersey Sponsor through the 2021-22 season.
For updates and more information about Qatar Airways, visit their website at qatarairways.com.