Qatar Airways launched a new Augmented Reality (AR) experience that allows customers to play an innovative football game where they must ‘Blink to Score’.
This immersive feature lets the player interact through virtual experience on Facebook. By connecting reality and the virtual world, fans will now be able to playfully engage with the Qatar Airways brand.
The airline has set another precedent, becoming the first regional carrier to leverage the newly launched Facebook AR ads format, enabling consumers to play the AR game directly from the Facebook newsfeed, without having to instal additional applications.
Qatar Airways has also recently launched a creative campaign with football legend Xavi playing the AR game, delivering the first of its kind experience on the Facebook app to millions of football fans across the world. This initiative follows the airline’s mission of bringing people together.
Qatar Airways Senior VP for Corporate Communications Salam Al Shawa, said they are constantly pioneering ways to interact with passengers.
We are grateful to Facebook for sharing our passion for innovation to enhance our customers’ experience. Excitement is building as the FIFA Club World Cup Qatar 2019 gets underway and we are delighted to welcome the football world to Qatar.’
Facebook Managing Director for MENA, Ramez Shehadi, said the use of AR is growing among people and businesses in the region.
From try-on product experiences to immersive filters for games and movies, AR enables people to connect with businesses and products in new ways. We are excited to pilot this new ad format with Qatar Airways to build more engaging mobile ad experiences and boost audience engagement.’
AR games have now been linked with Facebook ads, incorporating call-to-actions within the AR experience. Customers can go seamlessly between engaging with the Qatar Airways brand to learning more about packages/offers to attend the FIFA Club World Cup Qatar 2019.
As part of the Make Qatar Your Goal campaign, the airline announced exciting flight offers on Economy and Business Class tickets as well as packages from the world to Doha. Book your flights through Qatar Airways and see the stars of world football in action at the FIFA Club World Cup Qatar 2019, from 11 to 21 December.
For updates and more information, visit qatarairways.com.