Qatar Airways is set to take centre stage on the opening day of ITB Berlin as the airline unveils its highly anticipated new patented Business Class experience in a world exclusive ceremony on 8 March 2017.

The airline’s new and unique seat design, patented by Qatar Airways, is set to revolutionise the Business Class experience for business and leisure travellers alike. Supported by a host of other innovations across touchpoints – including dining, amenities, entertainment and service – the airline’s already award-winning Business Class cabin is set to challenge industry norms and expectations.

The unveiling ceremony will take place during the opening day of ITB Berlin at the airline’s stand in Hall 2.2. It will be attended by international media and guests of honour, including Mayor of Berlin Michael Müller and the Qatari Ambassador to Germany, His Excellency Sheikh Saoud Bin Abdulrahman Al Thani.

The unveiling will be live-streamed through Qatar Airways’ popular Facebook page. The ceremony will precede a noon press conference at the CityCube where the international media will be briefed on the finer details of the new cabin design.

The ITB Exhibition is even more significant this year in Germany as the State of Qatar celebrates the Qatar-Germany Year of Culture, of which Qatar Airways is a proud sponsor. The year-long event celebrates the strong trade and business relations between the two countries and follows on from partnerships between Qatar and Japan in 2012, the UK in 2013, Brazil in 2014, Turkey in 2015, and China last year, 2016.

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