Qatar Airways starts the year with the launch of the airline’s biggest and most cinematic brand campaign to date, ‘A World Like Never Before’. Inspired by Hollywood and produced by some of the movie industry’s most talented creative minds, the commercial takes passengers on a journey to a fantasy world that is set to capture the hearts and imagination.

The campaign, which launches globally today, 17 January, shows how flying with Qatar Airways transforms the entire experience of travel – and turns the familiar into something truly magical. Everything that Qatar Airways passengers see and do becomes an experience like never before.

The centrepiece of the new global campaign is a charming and visually stunning film portraying one family’s journey with Qatar Airways. The fairy-tale voyage takes them to the romantic streets of Paris, to the vibrant ice-rink and parades of New York City, the hustle and bustle of Hongkong, the comfort and serenity of the airline’s A380 lounge and the compelling mix of tradition and modernity of Doha – before the family finally return to their QSuite flat-bed – and then drift off to sleep in award-winning comfort.

Qatar Airways Group Chief Executive, HE Akbar Al Baker, said the campaign embodies the heart of their brand values, as well as the pride they share in providing exceptional service to passengers across the globe.

The aim is to inspire and delight the viewer, and open them up to the possibilities that Qatar Airways has to offer with gateways to more than 160 exciting destinations around the world. We want people to see the world in a new and exciting way… like never before.’

Qatar Airways Senior Vice President Marketing and Corporate Communications Salam Al Shawa, said their ultimate goal was to create a Hollywood-style film that would not look out of place on the big screen and which epitomises the five-star image passengers have come to associate with the airline.

The campaign includes film, digital, print, events and product campaigns featuring the airlines award-winning cuisine, service, in-flight entertainment and Oryx Kids Club. It was created by 180 Kingsday – Qatar Airways’ agency of record – and produced by iconic London production company, RSA Films (Ridley Scott Associates).

Visit the Qatar Airways website for a special behind-the-scenes video, and for more information about their latest campaign.