Qatar Airways has turned the pre-match team-talk into an entertaining safety video that will be shown on board flights before the end of the year.
Featuring football legends past and present, the humorous video delivers important safety information with the help of personalities from the airline’s ongoing partnerships with AS Roma, FC Bayern Munich and FIFA.
The film stars Brazilian footballer Neymar Jr, FC Bayern Munich star Robert Lewandowski and AS Roma legend Cafu, who are led through the in-flight safety routine by a comedic double act of coach and kitman played by British television regular Jason Thorpe and comedy actor Ross Hatt.
This is a locker room like never before in which Lewandowski demonstrates how to use a life jacket, where Cafu helps a younger version of himself attach an oxygen mask and where Paris Saint-Germain star Neymar Jr makes a special appearance to guide Qsuite passengers.
Directed by Peter Lydon, who co-wrote the script with award-winning creative agency 180 Kingsday, the six-minute film is designed for Qatar Airways global audience. Mirroring the airline’s latest campaigns, the film seeks to add a playful spin to a vital part of the in-flight experience.
According to Qatar Airways Senior VP for Marketing and Corporate Communications Salam Al Shawa, the creative concept from 180 Kingsday will capture the passengers’ attention whilst providing a fun, light-hearted video to get the in-flight entertainment underway.
Kalle Hellzen, Executive Creative Director at 180 Kingsday, said that humour has been shown to increase memory, so there seems to be no better way to communicate such important information than by making it fun.
As always, the world of Qatar Airways enchants.’
Qatar Airways currently operates a modern fleet of more than 250 aircraft via its hub, Hamad International Airport, to more than 160 destinations worldwide. For updates and more information about Qatar Airways, visit their website at qatarairways.com.