With the FIFA World Cup Qatar 2022™ kicking off in less than three months, Qatar Airways – FIFA’s Official Airline Partner – is celebrating the universal language of football by connecting fans through music and innovation, teaming up with the world-famous We Will Rock You anthem, sung passionately around every stadium.
The latest Qatar Airways campaign focuses on an energetic and exciting TV commercial that celebrates the unforgettable journeys leading up to the FIFA World Cup™. The uplifting anthem reflects the airline’s firm belief that sport is a universal language that unites fans and transcends verbal barriers.
Fans are invited to view the commercial via the airline’s new virtual reality experience the Qverse.
Qatar Airways Group Chief Executive, HE Akbar Al Baker, said that their latest commercial express their anticipation and excitement for the FIFA World Cup Qatar 2022™, and captures their enthusiasm for sports.
We are fully geared up to fly in global fans to witness the greatest sporting show on Earth. Whether through travel, sport, music or innovation, we are dedicated to connecting fans and uniting the world in Qatar for what will be a truly unforgettable experience.
The Journey Tour
In August, Qatar Airways marked the 100-days-to-go milestone for the tournament by launching The Journey Tour in London, UK. The interactive bus continues to tour 13 European cities, offering fans several interactive experiences, including the opportunity to test their skills against the incredibly talented Neymar Jr, to learn more about the history of Qatar and the FIFA World Cup™, and to meet Sama – the first-ever MetaHuman cabin crew.
Fans visiting the Qatar Airways-branded bus can enter a chance to win match tickets, and all-inclusive travel packages to the tournament, by sharing their experience on social media using the hashtag #FlytoQatar2022.
The tournament will be held across eight world-class stadiums designed to invoke the symbols of Arabian culture.
With demand soaring, Qatar Airways has ramped up all-inclusive travel packages for fans to secure their place in world football’s biggest event. These packages include match tickets, return flights and accommodation, allowing football fans across the world to follow their favourite team.
As FIFA’s Official Airline Partner since 2017, Qatar Airways has sponsored mega events including the 2019 and 2020 editions of the FIFA Club World Cup™, and the FIFA Arab Cup™, all of which were hosted in Qatar. The airline is also eagerly anticipating the upcoming FIFA World Cup Qatar 2022™ – the first in the Middle East.
For more FIFA-related news and updates, visit our special Qatar 2022 page.
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