Qatar Airways is now the Global Partner and Official Airline of Formula 1® (F1®), the pinnacle of motorsport and the world’s most technologically-advanced racing series. Qatar Airways and F1® will be partners through the 2027 season, bringing thrills and exciting speeds to fans globally.
The airline announced an expansion of its sports partnership portfolio at a captivating event that brought astounding entertainment and special appearances to Doha. In addition to the global partnership, Qatar Airways will be the Title Sponsor of three Grands Prix™ this year: The Qatar Airways Emilia Romagna Grand Prix (19-21 May), the Qatar Airways Hungarian Grand Prix (21-23 July), and the Qatar Airways Qatar Grand Prix (6-8 October).
This season, Formula 1® boasts its most global racing calendar to date with 23 races across 21 countries and five continents, mirroring the motorsport’s rapidly growing footprint worldwide and the extensive global connectivity offered by the Qatar Airways oneworld Alliance, which serves over 150 countries.
Mutual values
According to Qatar Airways Group Chief Executive HE Akbar Al Baker, the best partnerships thrive because of mutual values. He said that Qatar Airways and Formula 1® are global brands that share a passion for innovation, precision and luxury. As a brand, he said they believe in the power of sports to unite people, and as such, have been selective in picking the most thrilling sporting events and sponsoring a variety of new and prominent sporting initiatives.
Formula 1® President and CEO Stefano Domenicali, meanwhile, said it makes sense for Formula 1® to partner with Qatar Airways as the two brands are committed to delivering the best experiences to fans and customers, and their combined global reach makes for a perfect match.
To commemorate their partnership, Qatar Airways hosted a special evening at Lusail Boulevard this Wednesday, to mark the F1® announcement and raise awareness about all the motorsport events taking place in Qatar this year. The event featured a special appearance from Qatari rally champion Nasser Al-Attiyah, former Red Bull Formula 1® driver David Coulthard, KTM MotoGP rider Dani Pedrosa, stunt rider Mike Jensen, Red Bull drift car driven by Abdo Feghali and a static display of an FIA World Endurance Championship Hypercar. Spectators were also treated to a dazzling performance by best-selling R&B artist, Akon.
Qatar Airways currently flies to more than 150 destinations worldwide.
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