Qatar Airways was proud to be the Official Airline Partner of the Generation Amazing Youth Festival held in Qatar recently. The airline flew the youth ambassadors from all over the world to take part in the inaugural event.
Generation Amazing aims to inspire a generation of young leaders from Qatar and round the globe to make a difference in their communities. More than 170 youth participants from 12 countries (Qatar, Oman, Jordan, Lebanon, Pakistan, India, the Philippines, Nepal, Italy, Belgium, the UK and Brazil) participated.
Qatar Airways and Generation Amazing partner clubs AS Roma and KAS Eupen, along with the English Football Association and other football organisations were represented, along with Brazilian champions Flamengo, who reached the final of the FIFA Club World Cup Qatar 2019™.
Key highlights included football for development workshops, football tournaments, activities led by youth ambassadors, celebrity footballer events and cultural performances. Participants attended the FIFA Club World Cup Qatar 2019™ semi-final game between Liverpool FC and Monterrey CF, while a FIFA Legends day featured talks and a match between star players and the young leaders. Qatar Airways Captain Khalifa Al Thani and Captain Abdulrahman Al Mulla joined AS Roma and Brazil legend Cafu, who features in the airline’s recently launched on-board safety video, to present awards at the closing ceremony.
Qatar Airways Senior VP for Marketing and Corporate Communications, Salam Al Shawa, said that as an airline, Qatar Airways firmly believes in the power of sport to bring people together, and this festival has demonstrated that football has the ability to inspire today’s youth to make a difference.
The Generation Amazing Youth Festival has been an exciting and engaging experience for all the youth participants and we look forward to many more Generation Amazing events in the lead up to the FIFA World Cup Qatar 2022™.
Generation Amazing’s Marketing and Communications Director, Moza Al Mohannadi, said they are proud and excited to have hosted the very first edition of the Generation Amazing Festival and it has been most rewarding to observe youth from Qatar and across the world coming together to celebrate the power of football.
Generation Amazing, the Supreme Committee for Delivery and Legacy’s human and social legacy programme, was initiated during Qatar’s successful bid for the FIFA World Cup 2022™ in 2010. It uses the power of sport to positively impact lives and create sustainable social development in communities.
More than 500,000 beneficiaries have been reached to date through Generation Amazing in the Middle East and Asia, with the aim of reaching one million young people by 2022.