Qatar Airways is proud to be the official airline sponsor of one of the world’s most prestigious racing events on the international calendar, the Qatar Prix de l’Arc de Triomphe 2019. The highly lauded horse race took place in the magnificent setting of the Bois de Boulogne park in the city of lights, and attracted top jockeys and famous horse breeders from around the world.
In partnership with Qatar Racing and Equestrian Club (QREC), Qatar Airways welcomed racing fans to the Paris Longchamp Race Course recently to experience the highlight of the flat-racing season. The two days of elite racing brought together the best thoroughbreds and jockeys to compete in one of Europe’s most coveted races.
Qatar Airways Group Chief Executive, HE Akbar Al Baker, said that Qatar Airways is delighted to once again be the official airline sponsor of the Qatar Prix de l’Arc de Triomphe, the most renowned event on the horse racing calendar. He said that participating in this major equestrian event highlights their commitment to the French network, which remains one of their most important strategic and commercial routes.
Our continued support of global sporting events reflects our firm belief in the unifying power of sport and the pivotal role it plays in bringing people from all over the world together. At Qatar Airways, we are committed to uniting people through our strategic partnerships. This is something which has been evident through Qatar Airways’ recent sponsorship of major global sporting events, such as the 2019 FIFA Women’s World Cup in France and the FIFA Club World Cup, which will be held in Doha in December.’
QREC Chairman Issa bin Mohammed Al Mohannadi, said they are delighted with their long-term strategic partnership with Qatar Airways.
We have developed an extensive partnership with Qatar Airways to organise numerous prestigious international events. Qatar Airways contributes significantly to the shipping activities for QREC-sponsored events overseas. Their support has been critical to QREC’s sponsorship of the Qatar Goodwood Festival in the UK and the Qatar Prix de l’Arc de Triomphe in France. Moreover, Qatar Airways plays a leading role during HH The Amir Sword Festival by facilitating participation of horses from outside Qatar. We look forward to continuing our close partnership, which has borne fruit for Qatar as well as equestrian sport in Qatar.’
To complement the airline’s values of hospitality and customer excellence, Qatar Airways collaborated with Les Fermes de Gally, an established Parisian horticultural firm which specialises in innovative gardens and spectacular floral displays. This collaboration unveiled the recreation of the flower market scene from the airline’s famous A World Like Never Before campaign which premiered earlier this year.
Guests were photographed against the famous flower market backdrop, and then presented with a decorative bouquet as a charming momento from their visit to the Qatar Airways dedicated area. Guests were also given the chance to sample the multi-award winning Qsuite business class seat to experience the luxury and style afforded by travellers when they choose to fly with Qatar Airways.
Under the recently signed agreement, Qatar Airways will be the Official Airline Sponsor of the 2019, 2020 and 2021 renewals of the QREC-sponsored Qatar Goodwood Festival and Qatar Prix de l’Arc de Triomphe. Qatar Airways will also maintain its role as the Official Airline Partner of HH The Amir Sword Festival in 2020 and 2021.
For updates and more information, visit qatarairways.com.