Qatar Airways’ Pink Ribbon in the Sky for Breast Cancer Awareness
Qatar Airways has once again shown its support for Breast Cancer Awareness Month by ‘drawing’ a symbolic pink ribbon in the sky.
Flight QR9901 took a special route to create the ribbon image above Qatar with its unique flight path, displayed in real-time by popular flight tracking sites.
The ‘Think Pink’ flight was exclusively operated by women – from the ground operations, technical and dispatch teams to the flight deck and cabin crew. QR9901 took off from Hamad International Airport, on 17 October, 9 am local time, and landed back 65 minutes later after completing its special flight.
The unusual flight path attracted the attention of many people who tracked the Qatar Airways flight throughout its duration and tuned in live to watch QR9901 drawing the Breast Cancer Awareness Pink Ribbon in the skies above Qatar.
Onboard the Boeing 787 Dreamliner, one of the most technologically advanced and fuel-efficient aircraft in Qatar Airways’ fleet, female passengers – who were invited as special guests of the airline – received an exclusive ‘Think Pink’ service including an announcement from the captain, pink-themed food and beverage treats along with Qatar Airways ‘Think Pink’ wristbands and limited edition pink BRICs amenity kits.
According to Qatar Airways Chief Executive Officer HE Akbar Al Baker, Qatar Airways is a very strong supporter of Breast Cancer Awareness Month and all the incredibly hard work that goes into research and development to help beat breast cancer.
Together we hope to reach as many people as possible, and help save lives.
Qatar Airways Senior Vice President Marketing and Corporate Communications, Salam Al Shawa, said their efforts and focus on raising awareness to tens of thousands of employees, passengers, as well the wider community reflects the airline’s dedication towards the cause.
Flight QR9901 is the latest in a month-long programme organised by the award-winning airline in October to raise awareness of breast cancer prevention and control for its thousands of employees worldwide, as well as passengers and the general public.
Earlier this month, Qatar Airways introduced an exclusive ‘Think Pink’ experience for passengers in the sky as well in its lounges, offering custom-designed limited edition amenity kits and pink-themed special menus on select flights throughout the month of October.
For updates and more information about Breast Cancer Awareness activities in Qatar, click on the link below.