With the 2018 FIFA World Cup Russia™ just a few days away, Qatar Airways, the Official Partner and Official Airline of FIFA, is preparing to unite football fans from around the world as it begins the official countdown to the World Cup.
With the first World Cup match set to kick off on 14 June in Moscow, the award-winning airline will bring fans from across the world to Russia to celebrate their love for football by taking part in one of the most highly-anticipated events on the global sports calendar.
Qatar Airways Group Chief Executive Akbar Al Baker, said they were pleased to be the Official Partner and Official Airline of FIFA.
As the Official Partner and Official Airline of FIFA, we are delighted to see the excitement building, as fans from around the world prepare to gather in Russia to cheer for their teams and celebrate their love for the game. As an airline, we believe in the power of sports to bring people together, and there is no greater event than the 2018 FIFA World Cup Russia™ to celebrate love for football.’
Last week, Qatar Airways launched a new 2018 FIFA World Cup™ campaign, featuring a re-recording of the classic song ‘Dancing in the Street’ sung by renowned singer and TV star Nicole Scherzinger. The upbeat TV commercial has seen tremendous global success, with more than 20 million views across the airline’s social media platforms, including Facebook, Twitter, Instagram and YouTube.
FIFA Fan Match
To celebrate the upcoming World Cup with fans and passengers, the airline launched a social media campaign last month titled ‘FIFA Fan Match’. Participants were asked to describe themselves using five emojis for a chance to win tickets to watch the semi-finals in St Petersburg. The highly engaging campaign was a great success, with five lucky winners from around the world looking forward to attending the World Cup semi-final match in Russia.
Aside from 2018 FIFA World Cup in Russia, Qatar Airways is also the Official Airline Partner of the FIFA Women’s World Cup™, the FIFA Under-20 and Under 17 World Cups™, the FIFA Beach Soccer World Cup™, and the FIFA Interactive World Cup™.
Check for related articles on Marhaba for updates and more information about the 2018 FIFA World Cup™ in Russia.