Qatar Airways announced the recent renewal of its partnership with the Education Above All (EAA) Foundation, which is now on its third consecutive year. The airline has been working hand in hand with the foundation since 2014. It has since raised over QAR 9.6 million for their Educate a Child (EAC) programme.
Qatar Airways has been supporting the programme since 2014 when it hosted the inaugural function in New York to announce the partnership. The airline allocates one full page of editorial content to the programme on a monthly basis. An informational EAC video is shared on-board on its in-flight entertainment system to help boost donations.
Qatar Airways Group Chief Executive Akbar Al Baker, said that they are pleased to continue their longstanding relationship with Educate A Child, and support the Education Above All Foundation.
Since 2014 and together with our passengers, we have raised over QAR 9.6 million and will continue to donate to this worthy cause. With an estimated 61 million primary school-aged children in the world who currently have no access to education, we, as a global corporate citizen, have a responsibility to give back to communities.’
Passengers can donate when booking a flight on Qatar Airways website, and while using the on-board donation envelopes collected by members of the cabin crew. The airline leverages its numerous communication platforms, including its in-flight entertainment system, Oryx Magazine, and its social media channels, to reach over 38 million passengers per year to raise awareness of the Educate A Child programme.
When booking online, a small dialogue box highlights the many Educate A Child donation options that vary from a minimum of USD1 to a maximum of USD50. When on-board, cabin crew invite passengers to donate any amount, in any currency via the seatback envelopes.
The Educate A Child programme was launched in 2012 by Her Highness Sheikha Moza bint Nasser as a global programme of the Education Above All Foundation. The programme aims to provide quality primary education to millions of out-of-school children. Funds collected through the partnership go towards EAC projects in countries faced with extreme poverty, gender discrimination, and conflict-affected environments. To date, more than 5 million children have enrolled in educational programmes in 48 countries around the world, thanks to EAC and its partners.