Qatar Airways received two 2019 BOC Brilliance Awards for ‘Brilliance in Social Awareness Campaign’ and ‘Internal Communications Team of the Year’ at an official awards ceremony in London earlier this month.
The award-winning airline’s Internal Communications team received the ‘Internal Communications Team of the Year Gold Award’ for its achievements in promoting greater employee engagement across a large and diverse employee base. This included raising awareness about environmental sustainability, mental health and wellness, donating blood and promoting sports and healthy lifestyles across the airline as a means of bringing people together.
Qatar Airways Group Chief Executive, HE Akbar Al Baker, said Qatar Airways prides itself on providing world-class service to passengers across the world, but it is the dedication and commitment of staff each and every day which makes this possible.
Effective and inspiring internal communication plays a huge role in creating an atmosphere of pride and ownership within our airline, and we are delighted that this has been recognised at an international level through the BOC Brilliance Awards.
We look forward to continuing to lead in this area and take Qatar Airways to even greater heights on the global stage in the year ahead.’
Head of International Brilliance Awards, Maka Quparadze, said they believe that those who enter the BOC Brilliance Awards, and those who ultimately win the award, are role models of excellence that inspire all of us to be the best that we can be.
This year, it has been a great pleasure to witness the much deserved success of the Internal Communications Team of Qatar Airways, showcasing true examples of outstanding achievement. We are thrilled to see how far this budding team has come. Their work deserves to be celebrated, as it contains lessons for all of us who are curious enough, and ambitious enough to look for them.’
The airline’s Internal Communications Team also received the special honour of ‘Judges Choice Award: Brilliance in Social Awareness Campaign’ for its month-long employee engagement campaign to raise awareness of the autism spectrum disorder (ASD).
As a business that cares about its customers, Qatar Airways identified the particular needs of passengers with ASD. The experience of using airports and flying presents particular challenges for people with the disorder. These challenges can be reduced if airline staff recognise it and are sensitive to the needs of affected customers.
The airline started an awareness campaign among its 50,000 employees and set for itself the goal of leading good practice in the Middle East and the wider aviation industry. Over the last three years, Qatar Airways has worked hard to explain ASD to its team and to reach out to children with ASD to help them develop social skills in a day to day environment.
The judges were impressed with the quality of the programme which included practical training and active involvement of committed volunteers.
The BOC Brilliance Awards were established to celebrate the most innovative and industry-leading practices and achievements of organisations and businesses across the world. Previous Brilliance Award winners include Al Jazeera Media Network, Liverpool Football Club, O2, Kellogg’s and Virgin Media.
Visit qatarairways.com for more information about the national carrier.