Qatar Airways signed a partnership agreement with Italian football club AS Roma, the largest deal ever signed by the club, which will see the country’s national carrier become the football club’s Main Global Partner, with the airline’s logo to adorn the team’s shirts through the 2020-2021 season.
The partnership will also enable Qatar Airways to engage with millions of fans worldwide, and help Roma reach millions of potential new fans across the globe. Qatar Airways will only be the seventh shirt sponsor of AS Roma in the club’s 90-year history.
Qatar Airways Group Chief Executive Officer Akbar Al Baker, said that as an airline, they understand the power of sports in bringing people together. He said that they look forward to working together and celebrating with AS Roma fans all over the globe.
AS Roma President Jim Pallotta said they are delighted with the partnership between AS Roma and Qatar Airways – two great brands with global ambitions.
With a new stadium due to begin construction late this year and the team in the Champions League semi-final for the first time in 34 years, it’s an exciting time to be a Roma fan. We shall be proud to wear the Qatar Airways name on our shirts and we look forward to working together to achieve sporting and commercial success for many years to come.’
The agreement also strengthens Qatar Airways’ commitment to Italy. The airline currently flies twice a day to Rome and Milan, and daily to Venice and Pisa. Qatar Airways last year announced the acquisition of 49% of AQA Holding, the new parent company of Air Italy. Meridiana, Italy’s long established privately owned airline, entered into a new phase of growth and development with its new identity as Air Italy last year.
The airline earlier this month also celebrated its partnership with the ABB FIA Formula E Championship in Rome, where the airline was represented as the Official Airline Partner of the 2018 CBMM Niobium Rome E-Prix presented by Mercedes EQ.
Qatar Airways believes in the power of sports in bringing people together, and sponsors many top-level sporting events around the world, including leading German football team Bayern München AG as well as the Formula E electric street racing series. The airline is also the Official Airline Partner of FIFA.
For more information and updates about Qatar Airways, visit their website at qatarairways.com.