Qatar Airways signed a multi-year sponsorship agreement with Belgian football club K.A.S. Eupen, further growing its global sporting partnerships portfolio.
This agreement will see the airline’s logo proudly placed on the team’s playing jersey from the 2019/20 season. Qatar Airways branding will also be placed around K.A.S. Eupen’s stadium. K.A.S. Eupen competes in the Jupiler Pro League, the Belgian First Division and has established a reputation for developing young talented footballers such as Moussa Wague and Henry Onyekuru.
K.A.S. Eupen has also played a pivotal role in developing many young Qatari players including Akram Afif, Abdelkarim Hassan and several other members of Qatar’s 2019 AFC Asian Cup winning squad.
Qatar Airways Group Chief Executive Officer, HE Akbar Al Baker, said they are very pleased to announce the new partnership, which will see Qatar Airways become the main shirt sponsor of K.A.S. Eupen from the 2019/20 season.
We are continually striving to boost our global sporting sponsorship portfolio, and this partnership is just one more example of our dedication to the sports sector and our belief in the power of sport to bring people together.’
HE Al Baker also said that Qatar Airways has strong ties with Belgium, operating eight weekly passenger services to Brussels from Doha and 19 weekly all-cargo services to Liège. This partnership, according to him, demonstrates their long term commitment to further grow and develop their relationship with Belgium.
Qatar Airways Senior VP for Marketing and Corporate Communications Salam Al Shawa, said they are delighted to add K.A.S. Eupen to their global football sponsorship portfolio.
We look forward to working and engaging with the club and its fans to help make a real difference through this exciting new partnership. Sport is a key pillar of the long-term vision of the State of Qatar, and as Qatar’s national carrier, we welcome the opportunity to use sport as a means for youth development here in Qatar and around the world.’
K.A.S. Eupen Board of Directors representative Dr Andreas Bleicher, said that their partnership is both an incentive and commitment for them to stay in Belgium’s top flight league.
As a club we will support Qatar Airways´ ambition in the Belgian airline and tourism industry, so that it will become a win-win situation for both entities. We are looking forward to an exciting partnership with Qatar Airways.’
K.A.S. Eupen joins AS Roma, Boca Juniors, FC Bayern München and Al Sadd SC in Qatar Airways global football sponsorship portfolio. In addition, Qatar Airways is also the Official Airline Partner of FIFA.
Qatar Airways currently operates a modern fleet of more than 250 aircraft via its hub, Hamad International Airport to more than 160 destinations worldwide. For updates and more information about Qatar Airways, visit their website at qatarairways.com.