Qatar Duty Free and Dior Launch Exclusive Perfume Podium at HIA
Inspired by the love of perfume, Qatar Duty Free (QDF) and Parfums Christian Dior launched a Dior Les Parfums Podium at Hamad International Airport (HIA), as a tribute to fragrance creation.
The podium will give customers the chance to enjoy an immersive and multi sensorial experience, introducing them to Dior places of inspiration, creation and expertise. The launch of the podium was commemorated at an exclusive event in HIA, attended and officiated by officials of Qatar Airways Group and Dior.
Dior Les Parfums takes passengers on a journey to the virtual gardens of Grasse to the south of France, with a 360° screen surrounded with wonderful aromas. The installation features the full fragrance catalogue from Dior including Sauvage, Miss Dior, J’adore and its latest 2018 fragrance creation, Joy by Dior.
The podium is also equipped with wrapping stations and consultation opportunities with beauty advisors. Passengers will also discover other fragrances from the Maison Christian Dior Collection, with the launch of the new Rose Kabuki fragrance.
Qatar Airways Group Chief Executive Akbar Al Baker said that the launch marked an important milestone in their exclusive partnership with Dior Parfums. He said that they take their role in ensuring the best travel experience for passengers very seriously, delivering excellence both on the ground and in the skies.
With new, innovative and immersive experiences like the one we see here today, it is clear that both Dior Parfums and Qatar Airways Group are organisations whose identities are synonymous with innovation, elegance and firsts.’
Olivier Dubos, Parfums Christian Dior Senior Vice President of Travel Retail Worldwide, said that the podium is the fourth edition of Dior Les Parfums, in partnership with Qatar Airways Group.
Qatar Duty Free and Dior have successfully launched a number of podiums at HIA, including the Dior Les Parfums podium in 2015 which featured 6,000 roses, and a 180-square metre wall of flowers in 2016. Earlier this year, Qatar Duty Free launched the Maison Christian Dior boutique in the main retail atrium of HIA. The boutique showcases the creations of François Demachy.
The Dior Les Parfums podium is located at the back of the ‘Lamp Bear’ installation at the grand foyer of the HIA terminal. Visit qatardutyfree.com for more information about retail shopping at Hamad International Airport.