Qatar Duty Free: Championing Sports with Premier Sponsorships and Engaging Shopping Campaigns
Qatar Duty Free is sponsoring multiple world-renowned sporting events, including tennis and golf this February, a major month in Qatar’s sporting calendar.
These exciting initiatives will be supported by an engaging airport campaign, ‘Shop Like a Pro’ at Hamad International Airport. With captivating phrases for each retail category including, ‘It’s Crunch Time!’ and ‘Team up,’ the ‘Shop Like a Pro,’ campaign creatively captivates travellers with its distinct sports theme.
Collectively, these events celebrate Qatar’s passion for sports and create a vibrant and energetic atmosphere for travellers during February, coinciding with Qatar National Sport Day which falls on 13 February. QDF is renewing its sponsorship of Qatar TotalEnergies Open, a prestigious tennis tournament on the Women’s Tennis Association tour, taking place from 11 to 17 February.
The support marks its wider efforts and commitment to promoting women’s sports and empowering female athletes. QDF is also sponsoring the Qatar ExxonMobil Open, a premier men’s tennis event on the ATP World Tour, which takes place from 19 to 24 February.
Both tournaments will take place at the Khalifa International Tennis and Squash Complex. In addition to tennis, QDF is sponsoring the Commercial Bank Qatar Masters, a prestigious golf tournament, an event it has supported since 2009. The tournament takes place from 8 to 11 February and is one of the most prominent events on the European Tour.AF
In addition to the sponsorship, QDF will continue its long-standing Hole-in-One sponsorship, offering a USD155,000 voucher to be redeemed at QDF to the golfer who achieves a Hole-in-One on the 13th hole. With the tournaments attracting world-class athletes and showcasing Qatar’s high calibre sporting facilities, QDF is leveraging and elevating the excitement through the ‘Shop Like a Pro’ campaign.
From 7 January until the beginning of March, travellers can enjoy an engaging shopping experience inspired by the energy and enthusiasm of sports. It also falls in line with other major sporting events taking place in early 2024 such as the Asian Football Cup, FINA World Championships and Tennis Open tournaments.
QDF Senior Vice President Thabet Musleh expressed his delight in sponsoring these high-profile events. ‘Our sponsorship programme delivers a huge boost to our brand’s visibility, positioning Qatar Duty Free as more than just a retailer, but a champion of memorable experiences. QDF’s sponsorships and shopping campaign aim to elevate Qatar’s sporting legacy and provide an unforgettable journey for travellers passing through Hamad International Airport.’
QDF will also be sponsoring the MotoGP and Formula 1 Grand Prix in March as part of its three-year sponsorship agreement with Lusail International Circuit.
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