Qatar Duty Free (QDF) has unveiled a world-class shopping proposition for passengers travelling through Hamad International Airport (HIA), starting from the full beginning of operations at the airport on 27 May 2014.

Qatar Duty Free now offers passengers unprecedented access to selected designer labels, high street fashions, electronics, gourmet foods and much more. With bespoke QDF concepts as well as an impressive array of boutiques from international brands, the retail proposition at HIA has pushed the boundaries of innovation, redefining travel shopping to create an enriching experience for its passengers. Qatar Airways Chief Executive Officer, HE Akbar Al Baker, said:

Passengers will experience at HIA unique store environments that have been designed around their needs…based on our deep understanding of passenger preferences, we have developed stores that are comfortable to explore and filled with beautiful products.’

One of these innovative store concepts is Esquire, a unique and exclusive boutique designed by Qatar Duty Free for the fashion-savvy man. Esquire offers a wide range of leather goods, travel accessories, apparel, unique skincare ranges, and even the most original of electronic gadgets – everything for today’s travelling businessman. Senior Vice President, Qatar Duty Free, Keith Hunter, said:

Another creative store concept developed by Qatar Duty Free is the Marmalade Market, a food store designed by Qatar Duty Free for gourmet food lovers. Marmalade Market provides the ultimate opportunity to sample and purchase the most exotic foods from around the world.’

And for all things chocolate, there is Chocology, where passengers will be introduced to entirely new and innovative ways to enjoy their favourite ingredient, chocolate. Delightful treats such as ice cream, chocolate drinks, and fresh food dipped in chocolate will be there to tempt passengers, while world-class chefs will carve marvelous chocolate creations.

The list of innovative Qatar Duty Free store concepts goes on with Pulse (consumer electronics store), Bumble Tree (toy shop), Junction (for contemporary fashion), Boulevard (high-fashion accessories), and GMT (Swiss watches).

And no duty free environment would be complete without an extensive line-up of world-class brands. Passengers at Hamad International Airport will be spoiled for choice with boutiques and stores from the likes of Bally, Bvlgari, Burberry, Chanel Watches, Harrods, Hermes, Michael Kors, Rolex, Tag Heuer, Tiffany, Swarovski, Virgin Megastore, and WH Smith. In addition, many more brands will launch their stores in the coming months.