The Qatar Financial Centre (QFC) Authority opened a ‘pop-up’ interactive gallery, ‘Transformations’, at the W Doha Hotel on Saturday 14 March 2015, as part of the Art for Tomorrow conference.

Director of Marketing and Corporate Communications, Yousuf Fakhroo, said:

At QFC we are frequently called on to talk about Qatar’s economic story, but we don’t often hear about the people that are contributing to this narrative. However, the economic growth is also fuelling a creative economy and many young artists working here, both from Qatar and elsewhere, are telling through their art the personal stories behind the country’s success.’

Transformations will feature original photographs by local artist Omar Khalifa, which use an arresting ‘double-exposure’ technique that merges two images into one. A short film specially created for the event will expand on the stories in the imagery.

The theme of the pop-up gallery is ‘transformations’ and it seeks to highlight the transformation that Qatar is undergoing, and the role that everyone in Qatar has in this story, whilst evoking the QFC’s role as a facilitator of success for businesses in Qatar.

Visitors will also be invited to have their photograph taken at the space and transformed into their own unique double exposure image which will be emailed to them later.

Sponsored by QFC, the Art for Tomorrow conference will bring together artists, architects, museum and gallery directors, cultural ambassadors and financial experts, to discuss the changing dynamics of the arts and architecture industry, and their potential to change people and places. Organised by the International New York Times, Qatar Museums (QM) and the Ministry of Culture, Arts and Heritage of Qatar, the three-day conference is taking place from 14 to 16 March 2015 at the W Doha Hotel.

The pop-up gallery will be open to the public until Monday 16 March 2015.