Her Excellency Sheikha Hind bint Hamad Al Thani, Vice Chairperson and CEO of Qatar Foundation (QF), visited the National Reading Campaign’s ‘Characters’ Village’ last week.

The innovative event, took place at Education City’s Ceremonial Court and Green Spine last weekend, aimed to inspire a new generation of readers by nurturing a love of books from an early age. The event was designed around the National Reading Campaign’s six exciting children’s fictional characters: Little Red Riding Hood, Pinocchio, Alice in Wonderland, Joha, Little Lulu, and Sinbad, with activities around each mascot encouraging a ‘learning through play’ approach.

Her Excellency Sheikha Hind visited the event’s various ‘edutainment’ areas and engaged with children from the community.

Her Excellency said:

The need to create new and original tools to help children learn is becoming increasingly important in today’s constantly-evolving world. This initiative epitomises that belief, as it aims to encourage curiosity, unlock imagination, and foster a passion for knowledge in young minds.’

‘Reading is a fundamental building block of education. Through the ‘Characters’ Village’, and ultimately the National Reading Campaign, we are providing unique and innovative opportunities designed to foster a culture of lifelong learning. We want to inspire today’s children to pursue passions both inside and outside of the classroom, and equip them with the skills and abilities to become well-rounded, successful individuals.’


In addition to the character zones, other activities include a storytelling area, a book maze, fun and educational games as well as the National Reading Campaign’s Reading Truck.

The event is part of QF’s National Reading Campaign, which strives to cultivate a love of reading from an early age, while fostering a lifelong pursuit of knowledge. For more information, please visit: www.powerofreading.qa