Qatar Foundation (QF) unveiled its new redesigned website – to take visitors on an experiential digital journey through the organisation and promote Qatar to a global audience.
Using state-of-the-art design concepts and a storytelling approach, the website is an immersive, interactive, and user-friendly showcase of QF’s pivotal contribution to Qatar’s economic and social development. The new website encourages local and international visitors to step inside QF, explore its unique ecosystem and discover how one can be part of it.
The launch of the new website – which includes people-focused stories and information – intended to strike a chord with an array of different audiences; create a powerful visual focus through videography and animation; and a clean, responsive and easily-readable design – one that mirrors the QF evolution, its creative and forward-thinking nature, and its commitment to engaging people within and beyond Qatar with its mission.
According to Mayan Zebeib, Chief Communications Officer of Qatar Foundation, the new website is a digital reflection of who they are as an organisation – innovative, diverse, purposeful, open, and unique.
While having all the hallmarks of a classic corporate website, it goes further by offering a truly immersive experience and inviting local and global audiences to take a journey through QF. Our new website is designed to encourage visitors to read, discover, and start conversations with us, build relationships between ourselves and our audiences that allow them to truly share in our story.
It is also a global platform for Qatar, showcasing the nation as a hub of innovation and a beacon of thought, diversity, and creativity, and illustrating the role of QF in driving key elements of Qatar’s transformation.
We look forward to welcoming people to the new QF website to explore what we offer to Qatar and the world, the difference we make, and the opportunities we provide.’
The website’s content and design emphasise how QF benefits people’s lives in Qatar, and encourage community participation in its events, activities, and programmes. Its stories are also aimed at introducing QF to a wider audience, enhancing the profile of both QF and Qatar. It will provide prospective students with simple, clear access to information about QF’s unique education model, highlighting programmes, specialisations, and opportunities for academic success and personal growth, and telling stories of those empowered by their Education City experience.
The new QF website is now live and ready to discover at www.qf.org.qa.