Held under the patronage HE Sheikh Abdullah bin Nasser bin Khalifa Al Thani, Prime Minister and Minister of Interior of Qatar, the 5th annual Qatar Motor Show 2015 (QMS) was considered a success.
Inaugurated on 6 February 2015 by HE Jassem bin Saif Ahmed Al Sulaiti, Minister of Transport of Qatar and HE Issa Bin Mohammed Al Mohannadi, Chairman of Qatar Tourism Authority (QTA), the exhibition proves to be one of the prominent motoring events in the region and worldwide. The Qatar Motor Show 2015 that took place at the Qatar National Convention Centre (QNCC) from 6 to 10 February 2015 has been extensively contributing to the national economy of Qatar and has aided in boosting the image of Qatar as a global hotspot for world-class events.
Hosted by QTA, and co-organised by the q.media Events and Fira de Barcelona, the show covered an area of 15,000 sqm where some of the most prominent international carmakers showcased their latest models, technology and auto trends.
The five-day event left visitors spellbound by a glamorous line up of high-end brands and many more surprises and fun activities. Special visitors included dignitaries and ambassadors who came on an unofficial visit to the show. For this year, organisers enhanced the registration system by introducing an online registration option that helped visitors to avoid queues. Transportation facilities were also provided to take the visitors from the parking area to the exhibition hall.
Apart from premier launches, people were entertained with the auto-related activities carried out by the exhibitors on all days. Various interactive games and exciting contests were conducted on social media platforms like Facebook, Twitter and Instagram where participants bagged some attractive prizes like digital cameras and goodie bags.
The exhibition hosted over 35 notable and international car and motorcycle brands that showcased their latest luxury, sport, mid-size and SUV segments. Highly esteemed brands that participated included: Bugatti, Volkswagen, Porsche, Bentley, Renault, Lamborghini, Audi, Mercedes-Benz, Infinity, Nissan, Toyota, Lexus, Chevrolet, Cadillac, BMW, Mini Cooper, Maserati, Jeep.
The Qatar Motor Show 2015 played host to Porsche’s latest automotive advancements in the form of four regional premieres as the brand revealed a new age of performance benchmarks within the motoring industry. Porsche revealed the new Cayenne models, the 911 Targa 4 GTS and the inimitable Panamera Exclusive Series.
Volkswagen is erasing the boundaries between the virtual and real worlds. That is because, the inventor of the Golf GTI presented a show car which was originally created as a purely computer generated car in bits and bytes for the PlayStation®3 classic ‘Gran Turismo 6’ (‘GT6’ developed by Polyphony Digital Inc.): the ‘GTI Roadster, Vision Gran Turismo’. In addition, Volkswagen announced the arrival of a more powerful Jetta with a 2.5litre engine to the Middle East. The new Jetta will be available across all Volkswagen showrooms from May 2015.
Representative of an entire new TT model lineup, Audi revealed the Audi TTS and surprised with the Middle East premiere of the brand new Audi Q7. The Audi sport stand theme featured the Audi S3, Audi S6 and Audi S7 as well as customer favourite, Audi Q5.
In addition, Saleh Al Hamad Al Mana Co showcased the latest enhanced version of flagship full size SUV, the new 2015 QX80, at Qatar Motor Show. For the 2015 model year, the Infiniti QX80 full-size luxury SUV offers a fresh new exterior design, a more crafted interior, additional standard features and technology and comes in two Grade levels – QX80 Excellence Grade and QX80 Luxury Grade. As for Renault, it displayed the Twizy, a full electric car, designed as an ‘ultramobile’ with a maximum range of 100 km (62 mi).
Chevrolet’s exclusive dealers in Qatar, Jaidah Automotive, showcased its latest vehicles at the Qatar Motor Show 2015 – the Corvette C7 convertible, the Silverado Reaper and the Tahoe Z71. Jaidah Automotive also displayed the Chevrolet’s 2015 Impala, Cruze, Trax, Camaro, Traverse and Tahoe, giving Motor Show visitors a wide range of Chevrolet cars that meet their needs.
DOMASCO introduced GAC Motor brand where three models were launched for the first time in Qatar. The cars included the GA3, the GA5- a mid-sized sedan and the snow-leopard-inspired GS5 – an urban SUV.
Moreover, Mawater gave spectators an opportunity to catch a glimpse of eight vintage cars from 70’s such as Trans AM with a corvette engine, Limited Edition Audi Aztec, Muscle cars that included Nissan GTR, BMW M Power, Chevrolet Camaro and Corvette, as well as twenty Wrangler Jeeps.
Visitors were also fascinated by the MINI ALL4 Racing car that won the Paris Dakar Rally 2015. It is the very same car that was driven by Qatar Rally Team driver Nasser Al Attiyah and co-driver Matthieu Baumel at the rally.
Another attraction of the show was the ‘One Second Campaign’, organised by the Ministry of Interior and conducted by the Traffic Department where visitors above 16 years old could enjoy driving a 3D simulator in accordance with the Qatari traffic rules and regulations.