Qatar Museums (QM) Chairperson HE Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani announced the inauguration of a new five-story, 29,000 square metre facility known as M7, dedicated to innovation and entrepreneurship in the nation’s growing fashion and design industry. M7 will be part of the annual #QatarCreates celebration 24 -27 March.

#QatarCreates will include:

  • The presentation of the second annual Fashion Trust Arabia Prize.
  • A benefit gala and fashion show hosted by Naomi Campbell at M7 and Msheireb’s central square – the Baraha – in support of Fashion for Relief and Education Above All.
  • The debut in Msheireb of a suite of townhouses created by design legends which include Diane von Furstenberg, Armani Casa and India Mahdavi.
  • The opportunity for members of the public to book appointments with world-renowned beauty artists such as Dr Barbara Sturm at the Park Hyatt Hotel and Dr Georgia Louise at the Mandarin Oriental Doha.
  • The Qatar Africa Business Forum at the Mandarin Oriental Hotel.
  • The opening of six major Qatar Museums exhibitions.

Additionally, a series of cultural tours as well as fashion talks and panel discussions will be announced soon.

Located in the heart of Msheireb Downtown Doha, the mixed-use development that is reviving Doha’s historic core as a sustainable new live-work neighbourhood and developed by Qatar Foundation, M7 is founded to:

  • Advance the careers of Qataris in the creative industries, especially design and fashion
  • Train aspiring entrepreneurs in the creative fields
  • Spark creativity in people of all ages and backgrounds through exhibitions, performances, films, educational programmes, and public discussions
  • Help connect Qatar’s innovators with the world.

The name M7 acknowledges the seven goals that guided the creation of the new creative resource: accelerate (support the development of the country’s design community), connect (link creative people and industry), inspire (spark excitement through exhibitions), complement (provide material support to designers), equip (provide training, infrastructure and mentoring), promote (put design at the centre of life in Msheireb Downtown Doha), and empower (promote sustainable business practices).

Envisioned to serve Qatar’s emerging creative industries, M7 is positioned as the cultural, educational and entrepreneurial centrepiece of Msheireb Downtown Doha. M7 will feature training, workshop and incubator spaces.,

M7 will inaugurate its ground-floor gallery with the special exhibition Azzedine Alaïa ‘Je suis couturier’, a tribute to the achievements of the renowned Tunisian-born French designer Azzedine Alaïa (1935-2017).

The exhibition is organised in collaboration with Association Azzedine Alaïa and curated by Olivier Saillard. The title is taken from one of Alaïa’s famous quotes: I am not a designer, I am a couturier. The exhibition features more than three dozen iconic dresses from Alaïa’s collections spanning the course of 25 years. The exhibition comes as part of the Qatar-France 2020 Year of Culture.

HE Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani said that Qatar Museums developed M7 to raise public awareness on the vast influence of fashion and design as an industry and to provide much-needed support for Qatar’s own burgeoning creative sector, from concept design to production line.

She acknowledged the support of Qatar Foundation, headed by HH Sheikha Moza bint Nasser, for initiating the Msheireb Downtown Doha project, their M7 partners VCUarts Qatar and Qatar Development Bank, and private sector.

Clustered in the dense, mid-rise Msheireb Downtown Doha, Qatar’s latest sustainable and walkable city district and destination for living, leisure, and business. In addition to M7, cultural facilities within the district include four historic heritage houses.