Qatar Museums Launches ‘Emotive’ Campaign for NMoQ Opening
Ahead of the opening of the new National Museum of Qatar (NMoQ) on 28 March, Qatar Museums (QM) has launched an emotive social media campaign with some of Qatar’s most prominent personalities welcoming visitors to the museum.
The start of the campaign was marked with a welcome video featuring Dr Hamad Bin Abdul Aziz Al Kawari, a member of the QM Board of Trustees. Click on this link to watch the video.
“Qatar is a country with a rich past and heritage, throughout the ages we have faced many challenges but we were always able to turn them into successes. The National Museum of Qatar is a celebration of what our country has achieved and what it continues to aspire.”
Singer Fahad Kubaisi, artist Aisha Nasser Al Sowaidi and QM Board Member Dr Hessa Sultan Al Jaber, will be featured in future videos that will be introduced prior to the opening.
Aisha said that a lot of her works are inspired by memories and heritage, as she always tries to merge new ideas with old traditions.
Aisha is a graduate of the prestigious ‘Fire Station: Artist in Residence’ programme and a participant in the internationally-acclaimed Contemporary Art Qatar exhibitions. She has created an installation within the NMoQ VIP Lounge called Central Midkhan, the idea of a traditional and local ritual, which she transformed into a global concept of home systems.
Renowned Qatari singer and record producer Fahad Kubaisi stated that Qatar was and will always be his muse:
“I look forward to the NMoQ opening as a new source of inspiration for my music and art.”
The NMoQ tells the story of the people of Qatar, giving voice to the country’s rich heritage and history whilst celebrating its future. Visitors to the museum will be able to learn about Qatar’s ancestors and the formation of early cities, as well as the modernisation of Qatari society. Exhibitions will combine historic objects and contemporary influences, opening up a dialogue around the impact of rapid change. The Museum’s innovative presentation techniques promise to excite audiences and push boundaries.
For more information about NMoQ visit their website at nmoq.org.qa.