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Beauty & Wellness

Qatar Sees First Doha Beauty Show

UPDATE, 19 OCTOBER: ELAN Group announced that the first edition of the Doha Beauty Show that was due to take place on 20 – 22 October 2016 has been put on hold. New dates will be announced when available.


Building on Qatar’s bourgeoning beauty industry, ELAN Events Management and Fira Barcelona, announces Qatar’s first Doha Beauty Show that will be held on 20 – 22 October at the Doha Exhibition and Convention Center.

The Doha Beauty Show is the first of its kind event in Qatar that is dedicated to local and international trade and beauty professionals as well as local consumers. The Three-day show focuses on four pillars in the beauty industry, including Cosmetics & Fragrance, SPA & Aesthetics, Natural Products and Hair Care & Nails.

The trade event is expected to gather local and international beauty brands, industry experts, international beauty associations, local retailers and developers, hotels and health & wellness institutions, and local institutions and regulatory bodies under one roof.

The first day of the exhibition will be dedicated to businesses and traders, presenting a valuable networking opportunity for international brands to be introduced to Qatar’s beauty industry and connect with local retailers and regulatory authorities. The show will be open to the public in the afternoon on 20 October and will continue on 21 – 22 October, allowing consumers to learn about the latest trends and offerings in the global beauty industry.

Ahmed Al Mulla, Chief Operations Officer of Entertainment at Elan Group Qatar, said:

We are pleased to announce the first edition of the Doha Beauty Show that is set to boost the growth of the local beauty industry. Grooming and personal care is a big part of the local culture, so it is no surprise to see that Qatar is among the emerging beauty markets in the region. Consumers in Qatar are one of the highest spenders on personal care and beauty care products. The personal care consumer expenditure per capita in Qatar is projected at a value of QAR 1,110 in 2016.’

Al Mulla added:

The Doha Beauty Show is the ideal platform to connect local consumers, retailers and experts with international brands that are looking to depute their offerings in Qatar. The Show brings great value of knowledge exchange to all participating stakeholders.’

The programme of the Doha Beauty Show will include a mix of sessions with regulatory authorities, local beauty influencers and industry experts that will shed light on beauty practice, and beauty and healthcare preferences in Qatar.

While Qatar’s retail market continues to diversify and mature, the luxury and beauty sectors bring a significant contribution to this growth. The beauty and cosmetics sector in Qatar registered significant growth due to the strong purchasing power of the residents, and the availability of varied products that suit all budgets and taste. The Middle East and Africa are predicted to be the world’s second fastest growing beauty markets with Qatar playing an increasing role in that growth.

The Doha Beauty Show is co-organised by Elan Events and Fira Barcelona. Elan Events is an established events company that specialises in delivering new-to-market exhibitions, conferences, and live festivals. It’s flagship events include Qatar’s biggest yearly shows including the Qatar Motor Show, Doha Jewellery and Watches Exhibition, and CityScape Qatar. Fira de Barcelona is amongst Europe’s most important trade fair institutions specialising in trade and industrial shows. Its portfolio of events includes over 80 shows of different frequencies with 30,000 exhibitors, both direct and represented, and receives 2 million visitors from over 200 countries.

For more information about Doha Beauty Show, visit dohabeautyshow.com.

Hamad Bin Khalifa University HBKU
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