Qatar Shell GCC Traffic Week Kids 2015

Qatar Shell sponsored the 31st GCC Traffic Week, organised by the Ministry of Interior, in an effort to reach out to the Qatari community to reduce road accidents.

The initiative is part of Qatar Shell’s social investment strategy and showcases Shell’s firm commitment to work with the Ministry of Interior to raise awareness on road safety.

Sheikh Thani Al Thani, Deputy Managing Director of Qatar Shell joined Major General Saad bin Jassim Al Khulaifi, Director General of Public Security, and Brigadier Mohammed Saad Al Kharji, Director General of Traffic Department, in the official inauguration of the 31st GCC Traffic Week. During his visit to Qatar Shell’s stand, Major General Saad Al Khulaifi praised Qatar Shell for its contribution to road safety and continuous support to Qatar’s Traffic Department. Sheikh Al Thani said:

Road Safety is an integral part of Qatar Shell’s social investment programme globally. In Qatar, our road safety programmes are designed to support the Qatar National Vision 2030, which was launched by HH The Emir Sheikh Tamim Bin Hamad Al Thani in 2008, to help protect the nation’s most valuable resource – its people. We are proud to have participated in the GCC Traffic Week for five consecutive years, and to work closely with the Ministry of Interior and Traffic Department to help reduce the number of road accidents in Qatar.’

The 31st GCC Traffic Week took place in Darb Al Saai, where Qatar Shell showcased a specially-designed interactive exhibition stand, and presented the ‘Rakkiz Tislam’ programme, in cooperation with the Ras Laffan Industrial City Community Outreach Program (COP).

‘Rakkiz Tislam’ (meaning ‘Focus and be Safe’), which has been brought to the Middle East for the first time, is a realistic driver learning software module based on a highly successful young driver scheme in the UK. The programme, designed to help young drivers identify and respond to potentially unsafe traffic situations, was designed and tailored to Qatar’s roads and driving environment, and includes real traffic scenes filmed on Qatar’s roads.

The stand has been visited by thousands of visitors, especially young people, who learned about road safety and participated in ‘Rakkiz Tislam’ challenge. In an effort to tackle these issues, the stand included various training sessions (which are part of the ‘Rakkiz Tislam’ programme) for the young drivers.

Qatar Petroleum and Qatar Shell share strict road safety standards, which have produced outstanding results. In their flagship operation, Pearl Gas to Liquids (GTL), over 600 million kilometres have been driven without a significant incident.